robertlane Posted February 7, 2006 Share Posted February 7, 2006 http://www.blueovalnews.com/index.php?cate...2_articleid=140 Quote Link to comment Share on other sites More sharing options...
Radius Posted February 7, 2006 Share Posted February 7, 2006 Better! I always thought they rushed the 2006 model into production. I am interested in how the AWD handles. Quote Link to comment Share on other sites More sharing options...
SHOWOFF Posted February 8, 2006 Share Posted February 8, 2006 Thank god they dropped that stupid ass name. They did however replace it with a goofy group of letters. So is it "Mark Z" or "MKZ"? If it's Mark Z then they should have left it Zephyr. MKZ doesn't have a very good ring to it at all. The car looks better, but it resembles the LS now. Quote Link to comment Share on other sites More sharing options...
Blueblood Posted February 8, 2006 Share Posted February 8, 2006 There was nothing wrong with the Zephyr name, I liked it, they should have kept it. These Mk* names are just dumb and will only confuse people. They had some great names to work with, now it's just a bunch of confusing Mk this and that.. :rolleyes: Quote Link to comment Share on other sites More sharing options...
bystander Posted February 9, 2006 Share Posted February 9, 2006 Thank god they dropped that stupid ass name. They did however replace it with a goofy group of letters. So is it "Mark Z" or "MKZ"? If it's Mark Z then they should have left it Zephyr. MKZ doesn't have a very good ring to it at all. The car looks better, but it resembles the LS now. Yeah. Maybe they could make Zorro the ad spokesman for the MK Z. Quote Link to comment Share on other sites More sharing options...
Radius Posted February 23, 2006 Share Posted February 23, 2006 Well it sounds like the pieces are starting to come together for the strategy and products at Lincoln. They are moving to a new naming scheme, which is more in line with the competition and cuts the connections with products they have put out (or didn't put out) over the last 5 years. They were so far behind with new products it appears that they rushed the Zephyr to market. The new 3.5 liter V6 and new 6 speed transmission was not ready yet, the AWD option was not ready yet, and I think they were still making decisions on signature design features, like the grill. The MXZ seems to be the car they should have come out with in the first place. But, they had to make do with what they had. If they try and raise the price of the MXZ over the Zephyr they are going to have problems. The MXZ competes with the Lexus ES330 and the Acura TL, both front wheel drive cars with more power, luxury, and image. Keep the price where it is, gain some share, and for God’s sake, keep improving it. As they release the MKS and what ever they are going to call the larger sedan they are finally going to have a look and offering that might work. And they need to stop limiting the line because of possible overlap with Volvo and Jaguar. They limited the LS by doing that, smaller V8, lower horse powered V6, etc. and hurt it. Lincoln is a North American brand only; let it be all that it can be. Volvo and Jaguar have other markets they can get volume from. Quote Link to comment Share on other sites More sharing options...
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