silvrsvt Posted November 28, 2007 Share Posted November 28, 2007 Seven years ago, Ford in Brazil looked a lot like it does today in the United States. It was losing so much money and market share that executives at headquarters in Michigan were seriously considering pulling out of South America altogether. Today, Brazil is Ford's biggest success story, helping to offset hefty losses in North America. Ford Brazil has doubled its market share to 12 percent, racked up 15 straight quarterly profits, and is now scrambling to keep up with red-hot demand for its cars and trucks. http://news.yahoo.com/s/nm/20071128/lf_nm/ford_brazil_dc Quote Link to comment Share on other sites More sharing options...
bolita Posted November 28, 2007 Share Posted November 28, 2007 http://news.yahoo.com/s/nm/20071128/lf_nm/ford_brazil_dc Market share is projected to reach 15% in Brazil with the launch of the B402 entry level succesor of the current Ka The big issue in Brazil and Argentina, is capacity. If Ford had greater capacity and a larger dealer base, MS would be even higher. Quote Link to comment Share on other sites More sharing options...
Ford Jellymoulds Posted November 28, 2007 Share Posted November 28, 2007 Car sales are up in South America region’s sales up 22.8% YtD 2007. Fords Fiesta is Fords best selling car in the region. Quote Link to comment Share on other sites More sharing options...
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