Blue Oval Guide Posted March 14, 2008 Share Posted March 14, 2008 Ford Fiesta: One World, One Car, One Name. When it came to thinking about how to market the Fiesta, Ford executives were not all of one mind. The company has sold about 12 million of the cars in Europe, Asia, and Latin America over the past three decades. When Ford introduced the Fiesta in the U.S. in the late '70s, though, the car was so unpopular it was pulled from the lineup after two years. Recently, some of those questioned in focus groups said "Fiesta" sounded cheap. A few executives also argued that it wouldn't come across as hip next to competitors like the Versa and the Fit. They preferred the name the car was given for the auto shows: Verve. READ MORE HERE. Quote Link to comment Share on other sites More sharing options...
jhgraves5767 Posted March 15, 2008 Share Posted March 15, 2008 US Fiesta Hatchback = One World, One Car, One Name. I really like the looks and name of the new Fiesta, but am disappointed that Ford does not currently plan to offer a Fiesta hatchback in the United States. Whenever I drive on Cleveland area highways and streets, I see many twins to my Focus ZX-3 hatchback (which I love) so it seems that there is a significant demand for hatchbacks. I would think that if Ford wishes to be successful in its Fiesta launch, it ought to try harder to satisfy the many US buyers who prefer a hatchback to a sedan. Quote Link to comment Share on other sites More sharing options...
Furious1Auto Posted March 15, 2008 Share Posted March 15, 2008 Well I guess at some point Alan and I had to disagree, How bout change the name in EU to the Verve! Quote Link to comment Share on other sites More sharing options...
armadamaster Posted March 15, 2008 Share Posted March 15, 2008 If they are bringing it here, they should call it the Festiva. Besides, if that's a "fiesta" that's one party I'll stay home from. Quote Link to comment Share on other sites More sharing options...
theoldwizard Posted March 15, 2008 Share Posted March 15, 2008 (edited) Simple. In the US it is the Fiesta Verve ! Edited March 15, 2008 by theoldwizard Quote Link to comment Share on other sites More sharing options...
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