Fixed Pricing Model

[akirby 16,900]

3 hours ago, 2005Explorer said:

Do you think that would be better then to just leave a fixed MSRP and do rebates, cheap leases and financing deals? I mean in the end the customer will save the same amount when sales soften, but it does seem like those things create the image of a good deal just like a big sale at the furniture store.

Financing ( which includes leasing ) is fine but rebates are usually the result of overproduction which shouldn’t happen with orders.  I think people have gotten used to paying MSRP provided it’s a competitive price.  People who only buy when given big rebates  are not the buyers Ford wants nor do they want vehicles that have to be sold that way.

F150 might be the exception.  But yes I think it could work.