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S&P Global Mobility Auto Brand Loyalty Rankings


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For January to April 2023, Ford has the most loyal customers among mainstream brands and Tesla did best among luxury brands. Ford, Chevy Top Brand Loyalty Rankings, but Toyota Takes a Tumble - The Detroit Bureau

 

Highlights.

 

Top 3 Overall.

  1. Tesla, 68.0%, up 1.1% from 2022
  2. Ford, 59.5%, no change from 2022
  3. Chevrolet, 57.1%, up 2.6% from 2022

 

Mainstream brands with improved customer loyalty in 2023 compared to pre-pandemic.

  1. Mitsubishi
  2. Mazda
  3. Dodge
  4. Hyundai
  5. Buick
  6. GMC

 

Worst performer.

Toyota, down 5.7% and now in 7th place among mainstream brands. Tesla is decimating Toyota's previously high ranking for customer loyalty according to S&P Global Mobility.

 

 

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