It has nothing to do with hating anyone, it has to do with the company getting concessions, turning a huge profit, giving bonuses and concessions back to management, then when it comes to the guys in the trenches they basically say screw you, enjoy your decade of no wage increases, and btw after you sign this you'll never get back what you gave up.
Oh but wait, we'll give you 1k more then bankrupt companies got AND we'll let you have half your profit sharing early, hell you don't even have to be a Ford worker, you can be ACH and we'll give ya 6k too!, so make sure you sign on the dotted line, oh and you gave up lube in the concessions so supply your own, now bend over!