As we all know, the Ranger is coming to a crossroads with it's only assembly plant closing next year. Ford could let it die, move production elsewhere, or redesign the Ranger.
Moving production elsewhere and keeping the current model is just a waste of money. Current sales level wouldn't justify it. In my onpinion, killing your lone small fuel efficient truck when gas is staying above $3.00 a gallon is equally as stupid. That would amount to nothing more than losing more sales to Toyota. That leaves one option: Come out with the Next Ranger.
Here are what I'd like to see:
1. The size should be no bigger than it is now. The ranger is in a class of it's own and that's a good thing.
2. Get rid of the Sport Track and offer the ranger in regular cab, super cab, and crew cab (albeit a very short bed) models.
3. Keep the truck body on frame and rear wheel drive with a solid rear axle. It can't really be a truck if it doesn't have these three things. If we wanted a front-drive unibody with IRS we'd buy a Honda Ridgeline.
4. Keep the truck simple and user-friendly to work on. Also keep parts cheap. This is one of the best things about the current Ranger.
5. Make the interior nice but also make it so that it will hold up to 500,000 miles of use.
6. Share the platform with the Escape and maybe even a new 2 door SUV, the Bronco, in the interest of cutting down on platforms and saving money. Maybe even make a small van based off the Ranger. There is definately a market for a small tough fleet delivery vehicle. But by all means keep the rear drive body on frame construction for the Ranger and Bronco. It would be sad if my 92 explorer could out 4-wheel the new Bronco.
7. Offer lots of different engine choices. I'd like to see the 4-cylinder, the 3.5 duratech, a small turbo diesel, and maybe even the 4v 4.6L V8 on selected models. Just don't increase the size of the vehicle in the process! People have been putting 4.6L and 5.0L V8's in the current Ranger for years, we know a V8 will fit.
8. Offer a manual transmission with every engine in every model. Of course make an automatic availible, but have the option for a manual. The younger generation loves manual transmissions. It is important to have them availible if you're going to attract younger buyers. Besides that, the words Ranger and Manual Transmission are synonymous. This will be good for gas mileage as well.
8. Gas mileage needs to go up. I'd like to see the diesel and 4-cylinder average 30 MPG and the 3.5L average 22-25 MPG. My 1990 2.3L 4-cylinder Ranger averages 25 MPG. 18 years later 30 MPG should definately be possible.
9. Ford has an excellent brand name with the Ranger. Definately use that in marketing the new Ranger.
10. Keep pricing low enough to make a Ranger a really good value. The pricing needs to stay below the F-150 if your going to sell them on anything more than gas mileage. I'd like to see the base 4-cyl regular cab 2wd with a MSRP of 13-14k. Even the optioned-up crew cab 4x4 with the big engine should go for no more than 27k.
11. Above all else, the new Ranger has to follow in the current Ranger's ability to take hard abuse and just keep on running for many miles. I have 235,000 miles on my 1990 Ranger and it's showing no signs of quitting any time soon. I trust it as much as I would a brand new one. I know several people with more than 500,000 miles on Rangers and a few with over a million miles on a Ranger. The new Ranger must really be "Built Ford Tough".
I'd really like to see a revamped Ranger soon. I think it's a great idea and if done right, could really be a winner for Ford Motor when they need it most.