Electric cars may be all the rage these days but making the technology cheap enough for mass-market will take some time. One of the leaders in this field is Ford, which is expected to have one of the first mass-produced all-electric cars on the market with its battery-powered Focus.
Arriving in 2011, the electric Focus is expected to be powered by a lithium-ion battery pack with a range of close to 100 miles. It won’t be cheap, however, as pricing will be set higher than a comparable petrol model, Ford’s president of the Americas, Mark Fields, revealed to Automotive News. This will "limit its appeal at least initially" but engineers are working to make the car "as affordable" as possible, he said.
Despite the high price tag the electric Focus is destined to bear, as well as the limited infrastructure for recharging, Ford hopes to entice around 5,000 to 10,000 customers a year. This figure is expected to rise as battery technology improves and production becomes cheaper, but for the first few years Ford will be chasing those numbers.
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