As others have said, you can only be shocked at the prices if you haven't shopped the competition. We shopped ALL the competition, and the Explorer offered the most for the money. I was surprised at the costs of all of the marques, but the Explorer pricing is not above its comparables.
And that's why many manufacturers make many different car models at many different prices. You can buy a stripped down base model of any car and save $15,000 over a loaded model. Different cars for different needs and pocketbooks. Some people want cushy luxury, some want tech, some want practical. But I will add that we purchased our last car 3 years ago, and car prices are much higher than they were then. MUCH! That car was just totalled by a drunk driver, almost killing my husband. So we have a specific reason for wanting a BIG, HEAVY, SAFE vehicle this time around. If not, I'd be looking smaller and cheaper and higher mpg.