I have purchased several Fords under X plan. Easy way to purchase because there is no hidden costs. Dealer MUST show you the "real invoice" less the X plan price. He can ONLY charge a small dealer fee (~$100) not the usual $695 bullshit. Also no "marketing or advertising fees". You get all the current ford incentives/rebates and even exclusive X Plan bonus money. It is a very clean deal and no haggling. If you qualify for X Plan you normally are able to get two PINs a year which means two opportunities to buy a vehicle under X Plan.