Here's my list:
1. You can only delete the carpet on a Fleet order. I use my Super Duty 4X4 in mud and cow pastures and dont' want carpet.
2. The interior looks like a pimp threw up in it. I don't want a bling bling truck, but I do want amenities, i.e. -power rear window, better stereo, sunroof, etc..
3. A buyer used to be able to delete the big 4X4 decals. I don't want showy stuff.
4. I want leather seats without the Lariat bling bling. Yes, I want leather seats and no carpet. It's all about functionality.
5. Get rid of sync, or let me opt out. It is on my F150 and malfunctions way too often, i.e. - unpairs phones, long menu, doesn't recognize commands, etc..
6. I want a better stereo but without the Lariat bling.
7. HID headlights for crying out loud.
8. My other vehicle sprays fluid for a second or two before turning on the wipers. That make's sense.
9. How about giving me ten seconds to buckle my seatbelt before starting the chime. I'm getting to it.
10. I picked up my new 1997 F350, crawled under the dash and disconnected the chime altogether. Can't do it on new vehicle. How about an option here.
Okay, I'm quite happy with the Super Duty and wouldn't have another brand.