Well from what I understand, according to my buisness class, Ford being a public company has to disclose all information like pay,bonuses, earnings, ect. No one wants to invest and buy stock in a company with out knowing what is going on at that company. (I may or may not have fallen asleep in that class so no promises that's right lol). I dont think most people are ignorant, they just don't know. As a wise man once said "You can' know what you don't know untill you know". So don't fault someone for being misinformed. Take a second and teach them.