I really wish this would become a reality. In the ideal world the dealer would provide timely updates to the customer. Unfortunately, many times that is not the case. My dealer for example, I have called and called for a VIN and every time I am told there are no updates. Problem is, I know there is a VIN. I ran into a Ford employee at my job and we got to talking and he looked it up and gave me a VIN. I even see my truck on my dealers website with my vin as on order. I know they have it. What motivation they have to withhold it is unclear to me but here we are. If the customer had some direct transparency they wouldn't have people in my situation.
I have been a loyal Ford customer for years and I am feeling so put off by this dealer. That reflects on Ford unfortunately. I have no information other than what the tracker provides which we know is inconsistent at best. As far as my dealer knows I don't even have my VIN, I keep asking hoping they'll volunteer it but it never happens. A more transparent process would be very welcome.