MKZ photo gallery

[robertlane]

http://www.fusionunleashed.com/index.php?c...17_sectionid=17

[Radius]

Well it sounds like the pieces are starting to come together for the strategy and products at Lincoln. They are moving to a new naming scheme, which is more in line with the competition and cuts the connections with products they have put out (or didn't put out) over the last 5 years.

 

They were so far behind in new products that they rushed the Zephyr to market. The new 3.5 liter V6 and new 6 speed transmission was not ready yet, the AWD option was not ready yet, and I think they were still making decisions on signature design features, like the grill. The MXZ seems to be the car they should have come out with in the first place. But, they had to make do with what they had.

 

If they try and raise the price of the MXZ over the Zephyr they are going to have problems. The MXZ competes with the Lexus ES330 and the Acura TL, both front wheel drive cars with more power, luxury, and image. Keep the price where it is, gain some share, and for God’s sake, keep improving it.

 

As they release the MKS and what ever they are going to call the larger sedan they are finally going to have a look and offering that might work.

 

And they need to stop limiting the line because of possible overlap with Volvo and Jaguar. They limited the LS by doing that, smaller V8, lower horse powered V6, etc. and hurt it. Lincoln is a North American brand only; let it be all that it can be. Volvo and Jaguar have other markets they can get volume from.

[NickF1011]

Ummm...dude.

 

1 reply saying the exact same thing was enough. :poke: