jobu37 Posted September 23, 2008 Share Posted September 23, 2008 Fleet central has posted the fleet sales for the first half of the 2008 model year. Ford continues to perform relatively well in regards to reducing rental fleet sales. The information below is comparing a full year's worth of data to only half a year's of data for 2008. So this is not an apples to apples comparison in that regard. Ford Vehicles (2008 and 2007) Rental Fleet percentages Econoline 25.81% and 24.80% Focus 20.58 % and 19.38% Fusion 17.56% and 13.43% Edge 18.08% and 15.79% Explorer 23.29% and 15.72% F-series 3.85% and 3.02% Escape 12.93% and 14.99% Mustang 16.82% and 22.03% Expedition 15.79% and 15.82% Taurus 16.87% and 62.93% Taurus X 21.71% and 42.76% Cr. Vic 7.10% and 7.08% Ranger .50% and .65% Sport Trac .17% and .12% Mustang, Taurus twins, and Escape helped offset increases in the other models. The Ford brand was at 12.96% rental fleet in the first half of 2008 compared to 12.45% for all of 2007. Ford held 11.95% of rental fleet marketshare in 2008 compared to 12.60% rental fleet marketshare for 2007. So even though they increased the percentage of rental fleet sales they did not keep up with everybody else. You might be surprised to see who increased rental fleet marketshare the most in 2008 so far. See below. Lincoln and Mercury 2008 and 2007 rental fleet percentages Navigator 9.10% and 6.31% MKX 3.57% and 2.85% Town Car 39.43% and 47.91% MKZ 2.43% and 3.38% Grand Marq 53.20% and 47.07% Milan 14.05% and 14.67% Mountaineer 25.23% and 18.07% Mariner 13.49% and 9.50% Sable 10.43% and 48.39% Percentage of sales to rental fleets 1) Kia 33.36% (Increased their rental fleet marketshare by 1.13 points over 2007) 2) Chrysler 27.45% (Increased their rental fleet marketshare by 1.12 points over 2007) 3) Mazda 24.15% (Mazda6 over 58% rental fleet.) 4) Hyuandai 23.48% (Increased rental fleet marketshare by 1.05 points) 5) GM 15.60% (REDUCED THEIR RENTAL FLEET MARKETSHARE BY 7.66 POINTS) 6) Ford 13.58% (reduced rental fleet marketshare by 1.40 points) 7) Nissan 13.07% (Catching Ford fast. Increased fleet marketshare by 1.68 points) 8) Toyota 7.40% (The winner is Toyota. They increased rental fleet marketshare by 2.06 points) 9) Honda .75% (Honda continues to act like they dont' want to play in the fleet dumping game) Toyota models contributing to their ever increasing dependence on fleet sales appear to the be the following: Avalon 22.69% rental fleet Sienna 19.95% rental fleet RAV4 16.77% rental fleet Highlander 18.35% rental fleet Part of GM's success may have had more to do with the American Axle strike rather than a disciplined approach to reducing rental fleet sales. Time will tell. Nissan appears to pulling out all the stops to increase sales. They are almost matching Ford on the percentage of sales front for rental fleets and they have been giving away all trucks and SUVs at the retail level the past two months. I wonder if management's bonus criteria for this year is closely tied to marketshare gains. Quote Link to comment Share on other sites More sharing options...
P71_CrownVic Posted September 24, 2008 Share Posted September 24, 2008 Fleet central has posted the fleet sales for the first half of the 2008 model year. Ford continues to perform relatively well in regards to reducing rental fleet sales. The information below is comparing a full year's worth of data to only half a year's of data for 2008. So this is not an apples to apples comparison in that regard. Ford Vehicles (2008 and 2007) Rental Fleet percentages Econoline 25.81% and 24.80% Focus 20.58 % and 19.38% Fusion 17.56% and 13.43% Edge 18.08% and 15.79% Explorer 23.29% and 15.72% F-series 3.85% and 3.02% Escape 12.93% and 14.99% Mustang 16.82% and 22.03% Expedition 15.79% and 15.82% Taurus 16.87% and 62.93% Taurus X 21.71% and 42.76% Cr. Vic 7.10% and 7.08% Ranger .50% and .65% Sport Trac .17% and .12% Mustang, Taurus twins, and Escape helped offset increases in the other models. The Ford brand was at 12.96% rental fleet in the first half of 2008 compared to 12.45% for all of 2007. Ford held 11.95% of rental fleet marketshare in 2008 compared to 12.60% rental fleet marketshare for 2007. So even though they increased the percentage of rental fleet sales they did not keep up with everybody else. You might be surprised to see who increased rental fleet marketshare the most in 2008 so far. See below. Lincoln and Mercury 2008 and 2007 rental fleet percentages Navigator 9.10% and 6.31% MKX 3.57% and 2.85% Town Car 39.43% and 47.91% MKZ 2.43% and 3.38% Grand Marq 53.20% and 47.07% Milan 14.05% and 14.67% Mountaineer 25.23% and 18.07% Mariner 13.49% and 9.50% Sable 10.43% and 48.39% Percentage of sales to rental fleets 1) Kia 33.36% (Increased their rental fleet marketshare by 1.13 points over 2007) 2) Chrysler 27.45% (Increased their rental fleet marketshare by 1.12 points over 2007) 3) Mazda 24.15% (Mazda6 over 58% rental fleet.) 4) Hyuandai 23.48% (Increased rental fleet marketshare by 1.05 points) 5) GM 15.60% (REDUCED THEIR RENTAL FLEET MARKETSHARE BY 7.66 POINTS) 6) Ford 13.58% (reduced rental fleet marketshare by 1.40 points) 7) Nissan 13.07% (Catching Ford fast. Increased fleet marketshare by 1.68 points) 8) Toyota 7.40% (The winner is Toyota. They increased rental fleet marketshare by 2.06 points) 9) Honda .75% (Honda continues to act like they dont' want to play in the fleet dumping game) Toyota models contributing to their ever increasing dependence on fleet sales appear to the be the following: Avalon 22.69% rental fleet Sienna 19.95% rental fleet RAV4 16.77% rental fleet Highlander 18.35% rental fleet Part of GM's success may have had more to do with the American Axle strike rather than a disciplined approach to reducing rental fleet sales. Time will tell. Nissan appears to pulling out all the stops to increase sales. They are almost matching Ford on the percentage of sales front for rental fleets and they have been giving away all trucks and SUVs at the retail level the past two months. I wonder if management's bonus criteria for this year is closely tied to marketshare gains. Interesting........ Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted September 24, 2008 Share Posted September 24, 2008 Interesting........ Indeed. Also of note, I found out from a friend of mine who works at one of the rental companies that her company pays some 4-digit dollar amount per vehicle (depending on the car, of course). Quote Link to comment Share on other sites More sharing options...
aneekr Posted September 27, 2008 Share Posted September 27, 2008 LINK Commercial and government fleet sales have taken up some of the slack from the decline in the daily rental market. Ed Bobit, founder of Automotive Fleet Magazine, put it best in a July 2008 editorial: "Fleet is still damned important!" Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted September 27, 2008 Share Posted September 27, 2008 LINK Commercial and government fleet sales have taken up some of the slack from the decline in the daily rental market. Ed Bobit, founder of Automotive Fleet Magazine, put it best in a July 2008 editorial: "Fleet is still damned important!" When you look at predictions on September auto sales of maybe 1 million and that's it, and the credit crunch growing worse by the day, maybe fleet sales are looking better all the time as retail sales are drying up. Not many buying new vehicles now unless they have to. One also needs a much larger downpayment for loan which cuts many out of market. Those with money are too worried about their investments right now to be thinking about new vehicle. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.