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Ford's bumpy road ahead


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As Mulally has said over and over: customers will decide.

 

Increasing market share soothes all wounds and masks the pain. In fact, even diluting the stock is not a problem for share price if your market share keeps on increasing month after month. Short term and long term, Ford is going to keep on taking market share away from Chrysler primarily and GM secondarily as GM has stronger products. Ford just needs to keep bringing out new products which it is doing, and many will be very fuel efficient.

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