PREMiERdrum Posted April 6, 2011 Share Posted April 6, 2011 (edited) Ford Motor Co. today launches its third Swap Your Ride advertising campaign, which focuses on real customers reacting to a week behind the wheel of a new Ford car or truck. The original campaign debuted in 2007 and the automaker resurrected the idea again last year. Matt VanDyke, Ford's director of U.S. Marketing Communications, said when the creative team was brainstorming advertising ideas for the crucial spring selling season, we "realized the answer was in our own backyard with Swap Your Ride." Print and television ads debuted today and the campaign, with 16 different ads, will run for 60 days. Ford would not say how much it is spending on the spring campaign. Lois Miller, president of Nielsen Co.'s Global Automotive Division, said the Ford Swap Your Ride ads are 48 percent more effective than other automotive sales ads campaigns measured from 2006 to 2010. Nielsen, a television ratings agency, has a data pool of 2.5 million consumers. "People reacted to the ads and connected them to Ford," Miller said. With so much commercial clutter on television, the ads have resonated with consumers for being genuine because they feature real people talking in their own words, Miller said. Mike Rowe, host of Dirty Jobs, returns as front man for the Ford ads. Miller said Rowe is seen as "human, real and genuine. He has embodied everyman." Continued at LINK - Detroit News Edited April 6, 2011 by PREMiERdrum Quote Link to comment Share on other sites More sharing options...
ice-capades Posted April 6, 2011 Share Posted April 6, 2011 (edited) 2011 SWAP YOUR RIDE Logos... The biggest problem going forward is a lack of inventory at many dealerships. Our store has run out of inventory for the past 2 years and the unfortunate events in Japan will only make inventory matters more difficuilt! Edited April 6, 2011 by ice-capades Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted April 6, 2011 Author Share Posted April 6, 2011 (edited) The biggest problem going forward is a lack of inventory at many dealerships. Our store has run out of inventory for the past 2 years and the unfortunate events in Japan will only make inventory matters more difficuilt! Thanks! Original post updated with new logo. This stuck out to me: Lois Miller, president of Nielsen Co.'s Global Automotive Division, said the Ford Swap Your Ride ads are 48 percent more effective than other automotive sales ads campaigns measured from 2006 to 2010. Nielsen, a television ratings agency, has a data pool of 2.5 million consumers. That's awesome news... and with the new Focus, Fiesta, and Explorer out there this time, this is going to be great. Edited April 6, 2011 by PREMiERdrum Quote Link to comment Share on other sites More sharing options...
svtenthusiast Posted April 6, 2011 Share Posted April 6, 2011 That's awesome news... and with the new Focus, Fiesta, and Explorer out there this time, this is going to be great. Shit...good luck finding any Focus and Explorer in quantity anytime soon. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted April 6, 2011 Author Share Posted April 6, 2011 Shit...good luck finding any Focus and Explorer in quantity anytime soon. The dealers here may disagree, but I'm fine with that for now. Fewer sales with zero/minimal incentives is better than overproducing with cash on the hood. :shades: Quote Link to comment Share on other sites More sharing options...
weiweishen Posted April 6, 2011 Share Posted April 6, 2011 The dealers here may disagree, but I'm fine with that for now. Fewer sales with zero/minimal incentives is better than overproducing with cash on the hood. :shades: I don't think any overproducing can occur this month. A friend who works for a Ford dealer told me that their dealership has already had a great start for this month now. He did not give any detail on how good it is now. But it is really good. He added that it is not Easter yet.. Quote Link to comment Share on other sites More sharing options...
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