Blue Oval Staff Posted August 21, 2006 Share Posted August 21, 2006 click here for the article Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted August 21, 2006 Share Posted August 21, 2006 I think Autoweek's portrayal of Ford moving in as the price-value leader is a little misleading. Read this: "In the 2006 model year, Automotive News found that GM stickers went down an average of $1,293, or 4.6 percent. Ford's dipped an average of $546, or 1.9 percent. All figures in this report are sales-weighted. For the 2007 introduction, the shoe is on the other foot. Ford sticker prices have been slashed an average of $239, and GM's labels are up an average of $288. That is a difference of about 1 percent for each company." GM's slashing and later upping equals an average of $800 off 2005 prices; Ford's slashing (largely on their truck models) is just $200 from 2006 to 2007. It will be a story, though, if Ford lowers prices more in '07. Quote Link to comment Share on other sites More sharing options...
J-150 Posted August 21, 2006 Share Posted August 21, 2006 everyday value pricing eliminates incentives. If GM raises prices, the incentives will just come with it. So what's the point? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 21, 2006 Share Posted August 21, 2006 I think Autoweek's portrayal of Ford moving in as the price-value leader is a little misleading. Read this: "In the 2006 model year, Automotive News found that GM stickers went down an average of $1,293, or 4.6 percent. Ford's dipped an average of $546, or 1.9 percent. All figures in this report are sales-weighted. For the 2007 introduction, the shoe is on the other foot. Ford sticker prices have been slashed an average of $239, and GM's labels are up an average of $288. That is a difference of about 1 percent for each company." GM's slashing and later upping equals an average of $800 off 2005 prices; Ford's slashing (largely on their truck models) is just $200 from 2006 to 2007. It will be a story, though, if Ford lowers prices more in '07. Check yer math. Ford dropped an average of $546 from '05 to '06, and then another $239, for a total decline of $785, GM's $1,293 - $288 = $1,005. The difference: $220, is about 1% of average MSRP. Also, this analysis fails to include the fairly low MSRPs of the Fusion and Five Hundred, because both were new launches. Quote Link to comment Share on other sites More sharing options...
kevinb120 Posted August 21, 2006 Share Posted August 21, 2006 The Expedition is going down considerably more then $3000. And the Fusion/Focus are priced against Korean competiors well below japanese equivilents. 500 and Freestyle are incredible values for their price point. Pretty impressive for a lot of new platforms, its one thing if they were still selling the Taurus and discounting the MSRP like it was a Malibu or something... Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted August 21, 2006 Share Posted August 21, 2006 Check yer math. Ford dropped an average of $546 from '05 to '06, and then another $239, for a total decline of $785, GM's $1,293 - $288 = $1,005. The difference: $220, is about 1% of average MSRP. Also, this analysis fails to include the fairly low MSRPs of the Fusion and Five Hundred, because both were new launches. Mea culpa -- I forgot to include the 05-06 drop for Ford when calculating their 05-07 numbers versus GM's 05-07 numbers. Quote Link to comment Share on other sites More sharing options...
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