I've had some contact with the brake teams of a few of these vehicles in the past, and from what I understand, Ford defines brake performance with these metrics:
1) Brake dust accumulation
2) Noise
3) Pad material (toxins, etc)
4) Stopping distance
As a result of 1-3, stopping distance suffers, and pedal feel isn't even on the map. As usual after launch and media complaints about crappy braking experiences, the teams will make a 5% 'fix' to implement at J1+90 or the next model year, and call them good enough. Very frustrating.
Also, there's some issue with long term quality regarding the way the brake noise question is phrased in the TGW survey. The question asks something like 'Do your brakes ever make noise'? ...Everyone's brakes make noise sometime, after the car has been sitting a while and you scrape off the lot-rot. As a result, brake teams are always dealing with a lot of 'noisy brakes' TGWs, and as a result are overly sensitive to this concern.
Until Ford's customers don't mind brake dust like most German cars produce and Ford offers pads made with some truly nasty stuff, I'm afraid brake pedal feel will be a shortcoming of new Fords.
Anyone have any insight to add?