The Ranger doesn't get that much more milage than the competition, not nearly enough to make a difference. People will see it as out dated and lacking. I never said it had to grow in size, just in capability. A stronger, boxed frame, more powerful engines that are also more fuel efficent, 6 speed automatic trannys to further the fuel efficiency, possibly even a 6 speed manual instead of the 5 speed, a NEW interior, and a Hydraulic Hybrid model(That should easily get 40-50mpg!) Given all this, and it can either top or at least match others in other catagories like towing, payload, hp/tq., then it will sell like hot cakes. This CAN be done, especially with things like DI.