i won't wade into the merits of the story as a whole, but i can tell you that euro-fords-as-mercuries might go a long way toward keeping loyalists in the fold. After owning a dozen Fords, I've purchased a Mazda6 wagon, a Dodge van and a Volkswagen GTi in the last year because Ford didn't have a competive product, certainly not one I or my family drooled over.
Ten years ago, I bled Ford blue. Now? Not so much. And if I -- and you guys -- aren't excited by what we see, why on earth would anybody else be?