I think akirby is spot on - EVs are totally different, sure the Focus EV is almost 4 grand more than a Leaf, that could be the faster charging time on the Focus, the driving dynamics, the dashboard user interface etc... since the entire EV market is small could it be that Ford is getting its sales and service force up to speed while still getting bragging rights & who knows some Focus EV sales may end being a C-Max hybrid (why flood the market with unprofitable EVs) ?