Actually, I think Ford is realizing it doesn't need dealers in the traditional sense. Back in the day when you needed to hop a wagon or a bus or whatever to get to the nearest town so you can kick tires or take a little test drive to see if you like this or that model that happens to be on the dealer lot, the idea of travelling a great distance to get a vehicle was not an option.
Today, we read reviews, ask forum members, look at pics and videos online to decide what we want and order it. What need is the dealership but to fill out the closing paperwork? Had Ford just said, ok, we'll email you when it's done and you come pick it up in Louisville, I'd have been quite fine with that and would have spent a lot less than $1800 to get it. I don't think anyone in the CONUS would need to spend over $1800 on a one-way flight to Louisville, and a drive back. And certainly a lot would pay well under. All Ford would need is an office at the factory to handle 50 states registration and key turnover. Current dealerships would be reduced to used vehicle sales, repair/maintenance, and receipt for vehicles shipped in the traditional manner for those customers who'd prefer that. But that would only be receipt and keys, the rest of the paperwork already handled by corporate.