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Will the new Ford Mondeo be a sales winner?


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Why is the new Peugeot 207 topping the sales chart in Europe?

 

 

MEDIA-PRESS RELEASE

 

http://www.jato.com

 

What has the new 207 got, that the new Mondeo is sadly lacking in, any ideas what it is?

Why will folk buy the 207 in big numbers, and not the new superb Mondeo any ideas why?

Why is it the superb handling Mondeo never makes it to the top ten in Europe, have you why any ideas, Why?

What attributes do you think are lacking in the Mondeo, that the 207 has got, that want to make folk buy it? 70-MPG HDI Maybe?

Edited by Ford Jellymoulds
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Your link gives

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So the Peugeot 207 2dr hatch is a hot seller? Good for Peugeot.

 

Please supply figures.

 

"Why will folk buy the 207 in big numbers, and not the new superb Mondeo any ideas why?"

 

Well, the Mondeo is bigger than the 207. It looks like a Focus-sized vehicle, not a Mondeo.

 

How about comparing 2dr hatches? You know, oranges with oranges.

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Sales of the Peugeot 207 increased dramatically during April, recording a 373.2% increase on the same month last year, from 7,874 units to 37,260 in 2007. This can be explained by the limited availability of the model during 2006, its introductory year. Positioned at fifth place during March (2007), the Peugeot 207 is now at the top of the table in first place.

 

The Renault Clio also marked a significant hike from eighth position to second, Volkswagen Golf from seventh to third, Fiat Punto from sixth to fourth, Ford Focus from first to fifth, Volkswagen Passat from tenth up to ninth. The arrival of the Renault Scénic / Grand Scénic at tenth position pushes BMW’s 3 Series out of the top 10.

 

Many manufacturers benefited from the registration plate change in the UK during March, which as a core European market for the volume brands always has influence on overall sales figures. Therefore it is no surprise to see that Opel/Vauxhall and Ford have both seen a reduction in new car registrations during April as the market settles back into a more typical trading pattern.

 

The Opel/Vauxhall Astra, moves down four places to sixth position and the Corsa down from fourth to seventh. Ford’s Fiesta also lost ground, dropping from third down to eighth in the table.

 

Other new models performing well in the European market during April include the Toyota Auris, Citroen C4 Picasso, Fiat Bravo, Ford S-Max, Nissan Qashqai, Kia Cee’d, Skoda Roomster, Volkswagen Eos, Volvo C30, Chevrolet Captiva, Suzuki SX4, Fiat Sedici, Opel Antara, Dodge Caliber and Audi Q7.

 

http://www.jato.com/frameset.asp once on the site click the media tab for related link

 

The top 8 sellers in EU market are all C segment and smaller.

 

As far as the new Mondeo, lets wait and see how it does.

Edited by MKII
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post-25314-1180022468_thumb.png

 

Why is the new Peugeot 207 topping the sales chart in Europe?

 

Besides being the new kid on the block, and successor to the best selling Peugeot ever (206), and popularity or preference in Euro market for B segment vehicles.

 

 

1.Peugeot Customers Benefit From 2007 Budget

Peugeot’s popular range of small cars just got even more attractive with the recent budget announcement that the cost of taxing a car in VED group B is now only £35, a 30% reduction.

 

With over 16% of all Peugeot cars sold in the UK falling into this taxation group and Peugeot small car sales up over 23% this year, the budget will have been happy reading for many Peugeot owners and potential customers

http://www.carpages.co.uk/peugeot/peugeot-...et-23-03-07.asp

 

2. Incentives?

In addition to this fantastic and fresh product line up, Peugeot customers will also benefit from some very attractive offers as summer approaches. One year’s free insurance is available on the new 207 CC* and the sporty 207 GT (petrol and diesel variants*)

http://www.carpages.co.uk/peugeot/peugeot-207-10-04-07.asp

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Other new models performing well in the European market during April include the Toyota Auris, Citroen C4 Picasso, Fiat Bravo, Ford S-Max, Nissan Qashqai, Kia Cee’d, Skoda Roomster, Volkswagen Eos, Volvo C30, Chevrolet Captiva, Suzuki SX4, Fiat Sedici, Opel Antara, Dodge Caliber

 

 

WTF?

 

What are the excact sales numbers for it? Wonder how it compares with State side sales...

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Ford's problem in Europe is that car buyers are a lot less loyal to them nowaday's. Sure Ford has a good reputation, but there are lots of good car makers now and competion is fierce. When I was growing up there were only 3 choices in the UK for most people. Austin Rover, Ford and Vauxhall (GM). Now people are buying German or Asian (or made in Britain Asian).

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Ford's problem in Europe is that car buyers are a lot less loyal to them nowaday's. Sure Ford has a good reputation, but there are lots of good car makers now and competion is fierce. When I was growing up there were only 3 choices in the UK for most people. Austin Rover, Ford and Vauxhall (GM). Now people are buying German or Asian (or made in Britain Asian).

 

Ford problems are not in Europe, just Jellymould doesn't like new euro Fords, especially the new Mondeo, which does not go on sale until summer 2007.

 

Ford of Europe sales increased by 7.4 percent in April to 143,700

Year-to-date total vehicle sales 6.3 percent higher, at 622,828

The company’s solid showing in April contributed to a 6.3 percent sales improvement, to 622,828 units in the first four months of 2007. Market share was 0.2 percent higher, at 8.97 percent. “Our sales performance in April shows that we are building on the momentum of the first quarter," said Stephen Odell, vice president, Marketing, Sales & Service, Ford of Europe. "Our products are in demand and we are focused on continuing growth with further new models, such as the Focus Coupé-Cabriolet, refreshed C-MAX and, of course, the all-new Mondeo. The Mondeo goes on sale in the summer, and the impressive press reaction so far confirms our view that we have another winner."

 

http://media.ford.com/article_display.cfm?article_id=26018

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