Ovaltine Posted June 4, 2007 Share Posted June 4, 2007 (edited) Hyundai Grabs Lead In Auto Quality Study POSTED: 11:51 am EDT June 4, 2007 http://www.clickondetroit.com/news/13437772/detail.html DETROIT -- When it comes to car quality, think Korean. Hyundai Motor Co. leads in five categories in the annual vehicle quality study released Monday by Strategic Vision Inc., a San Diego-based market research company and consultant to automakers. Once known best as the maker of cheap, entry-level cars, the South Korean automaker outperformed its Japanese, European and U.S. rivals in this year's survey, based on interviews with about 27,000 people who bought 2007 models in September-November 2006. Last year, Hyundai had no winners. "Even though Hyundai is often overlooked by the U.S. customer, Hyundai's success in 2007 is not surprising given its current products and ... leadership that is looking to the near and distant future with new designs from styling to powertrain," said Darrel Edwards, Strategic Vision's chief executive. Hyundai's Azera led among large cars, and its Santa Fe led among small sport utility vehicles. Its Entourage was tied for best minivan with the Quest by Nissan Motor Co. and the Sedona by Hyundai affiliate Kia Motors Corp. The Kia Sorento led among medium SUVs, Strategic Vision said. BMW AG led in four categories, and Nissan, Ford Motor Co. and DaimlerChrysler AG led in three each -------------------------------------------------------------------------------------------------------- http://www.strategicvision.com/press_release.php?pr=27 Ford's leading categories were: Large SUV, Full Size Pickup, and Heavy Duty Pickup. -Ovaltine Edited June 4, 2007 by Ovaltine Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted June 4, 2007 Share Posted June 4, 2007 Quest? Best quality minivan? Something is flawed in this study. Quote Link to comment Share on other sites More sharing options...
akirby Posted June 4, 2007 Share Posted June 4, 2007 Quest? Best quality minivan? Something is flawed in this study. The Total Quality Index™ is the premier measure of new vehicle owner satisfaction. It asks buyers to rate all aspects of the ownership experience, from buying and owning to driving. How they can do an owner satisfaction survey and call it Total Quality is beyond me. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted June 4, 2007 Share Posted June 4, 2007 Regardless of whether/what categories Ford won, Strategic Vision's methods, their measures, and their usefulness are all suspect. Quote Link to comment Share on other sites More sharing options...
Michael Reynolds Posted June 4, 2007 Share Posted June 4, 2007 Something has got to be up when the Accord scores below the so-called 'segment average'. This also caught my eye: Examining the number of problems or Things-Gone-Wrong per vehicle (the traditional definition of quality), Toyota and Lexus are still among the best. However, Toyota’s lead in this narrower definition of quality is now shared with other brands like Honda, Hyundai, Infiniti and domestic brands such as Ford. The hell with perception give me quality. Quote Link to comment Share on other sites More sharing options...
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