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BON mentioned in New York Times


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In Era of Blog Sniping, Companies Shoot First

New York Times 11/05/2008

Author: Claire Cain Miller

c. 2008 New York Times Company

 

SAN FRANCISCO — During past downturns, layoffs were mostly a private affair. Big companies tended to issue vague press releases filled with jargon about “downsizing,” and start-ups often gave people the pink slip without telling the world anything at all.

 

Not anymore. In the age of transparency, the layoff will be blogged.

 

...

 

Every industry has Web sites that cover its companies and eagerly publish rumors, from the Starbucks Gossip blog to DealBreaker for the financial industry and BlueOvalNews.com for Ford Motor. Web sites like Glassdoor.com and JobSchmob.com also encourage workers to vent about their bosses.

 

“Today, whatever you say inside of a company will end up on a blog,” said Rusty Rueff, a former human resources executive at Electronic Arts and PepsiCo. “So you have a choice as a company — you can either be proactive and take the offensive and say, ‘Here’s what’s going on,’ or you can let someone else write the story for you.”

Edited by RichardJensen
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