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GM buying positive press?


marc-o

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http://www.thetruthaboutcars.com/content/1...83906231181372/

 

Don't know how true/reliable this is, but that's some rather questionable business practices.

 

As for roofs on Corvettes, I'm not sure if that's a one-of or not, but if a service bulletin was issued, it's probably more than an isolated problem. All I know is car roofs flying around a freeway don't do much for quality reputations :glare: The worst part is the Corvette is a halo car.

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time for the truth...

 

 

the Japanese pay for positive press.

 

Want proof? Look at how much they spend on press junkets for new models vs Detroit makes. Talk to any writer and they will tell you how well Toyota and Honda wine, dine, impress and give presents to writers. Detroit makes dont.

 

Any wonder why the press is so biased? Obviosly as a writer you will go to the new Camry preview because you know you are going to be put up in a 5 star hotel, given a new leather jacket with a Toyota logo and generally made to feel like royalty.

 

Because GM deosnt do this, you wont go to see the new Aura. You will only read the press release and then give a review based on that.

 

In government and most companies, this behavior is considered illegal but Japan Inc gets away with it.

 

 

 

Truth hurts, but there it is.

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time for the truth...

the Japanese pay for positive press.

 

Want proof? Look at how much they spend on press junkets for new models vs Detroit makes. Talk to any writer and they will tell you how well Toyota and Honda wine, dine, impress and give presents to writers. Detroit makes dont.

 

Any wonder why the press is so biased? Obviosly as a writer you will go to the new Camry preview because you know you are going to be put up in a 5 star hotel, given a new leather jacket with a Toyota logo and generally made to feel like royalty.

 

Because GM deosnt do this, you wont go to see the new Aura. You will only read the press release and then give a review based on that.

 

In government and most companies, this behavior is considered illegal but Japan Inc gets away with it.

Truth hurts, but there it is.

 

Very few real news outlets take part in junkets.

Those freebies tend to go to specialty magazines (not Car and Driver, more like Mustang Fanatic) and new Web-based publications. Newspapers and magazines tend to pay their own way on travel and lodging, specifically to avoid this kind of conflict of interest.

And it goes beyond cars. News agencies actually pay a portion of the fuel for Air Force One when reporters ride along with the president.

And don't think that Ford doesn't throw around the freebies. Check eBay right after a major auto show, and you'll see a lot of domestic automaker toys, press kits and other crap given away to leave good impressions.

 

Hey, I'm not defending freebies. I'm just saying that everyone does it, not just the Japanese. And I'd also say that because everyone does it, they don't work.

 

Bob

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If it was *really* freebies... what's stopping everyone from doing it? Dinners and nice hotels are cheap compared to billions in sales.

 

To suggest that foreign companies can get away with it while domestic ones can't is ludicrous...if anything it would be the other way around.

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Lexus looks to pay for editorial product placement Aug 12, 2005

 

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Lexus is in talks with several major publications about integrating their product into editorial content. This modified 'advertorial' would be not labeled as such, and would be written by publication staff writers. This would further blur the line between advertising and editorial content, and is a dangerous tactic for any publication to enter in

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