soupy Posted November 5, 2010 Share Posted November 5, 2010 http://www.forbes.com/2010/11/05/ford-sales-strategy-economy-social-media-elaine-wong-cmo-network.html?partner=yahootix Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted November 5, 2010 Share Posted November 5, 2010 Good catch Soupy. Thanks for posting. Quote Link to comment Share on other sites More sharing options...
Edstock Posted November 5, 2010 Share Posted November 5, 2010 "When you look at the interest in our new power trains on our Mustang, we put over half our ad money onto the Internet, so people could design their own cars on our Ford Mustang site. You know how many have done that so far? Over 1.1 million. That's incredible." It's a whole new marketing world out there. Quote Link to comment Share on other sites More sharing options...
soupy Posted November 5, 2010 Author Share Posted November 5, 2010 "When you look at the interest in our new power trains on our Mustang, we put over half our ad money onto the Internet, so people could design their own cars on our Ford Mustang site. You know how many have done that so far? Over 1.1 million. That's incredible." It's a whole new marketing world out there. And Ford, Czubay and his boys, seem to be on the leading edge of it! Actually Mulally has gotten alot, (rightly so), credit for Ford's success story, but maybe the big picture could be painted as Bill Ford jr. has assembled a really SHARP team! As a side note it doesn't seem that long ago that all of Ford's power trains were junk. I mean old, noisy, poor performance, poor MPG and not very dependable. Now, the complete reverse is true. As big a story as any in this turn around. Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted November 6, 2010 Share Posted November 6, 2010 "When you look at the interest in our new power trains on our Mustang, we put over half our ad money onto the Internet, so people could design their own cars on our Ford Mustang site. You know how many have done that so far? Over 1.1 million. That's incredible." It's a whole new marketing world out there. Ad impressions are useless... but getting people actually involved in investigating a product like that are priceless. Quote Link to comment Share on other sites More sharing options...
Harley Lover Posted November 6, 2010 Share Posted November 6, 2010 (edited) And Ford, Czubay and his boys, seem to be on the leading edge of it! Actually Mulally has gotten alot, (rightly so), credit for Ford's success story, but maybe the big picture could be painted as Bill Ford jr. has assembled a really SHARP team! Mulally recruited and hired Jim Farley away from Toyota, not Bill Ford. Farley is the one who assembled his Marketing team. Edited November 6, 2010 by Harley Lover Quote Link to comment Share on other sites More sharing options...
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