GM to kill Goodwrench brand in the US

[PREMiERdrum]

In a move to continue and distance itself from its corporate heritage, General Motors is dropping the 36-year-old Goodwrench car mechanic brand in the United States. Somewhere, we're certain, Stephen Colbert is crying.

 

The Mr. Goodwrench brand — first launched in 1974 — is used by GM dealers to promote vehicle repair and maintenance services will instead be replaced by "Chevrolet Certified Service," "Cadillac Certified Service," "Buick Certified Service," and "GMC Certified Service.

 

LINK - Jalopnik

Edited November 8, 2010 by PREMiERdrum

[630land]

Original "Mr Goodwrench" was a bald, nerdy guy in overalls.

 

I can see why GM wants to move forward. If they used same type of actor today, would only sell to 80 y/olds.

[twintornados]

Meanwhile, Ford continues with the expansion of Quick Lanes at it's dealerships to compete with the Jiffy Lubes of the world.....Ford Certified service has always been a hallmark of the company. What will GM do to come up with their version of Quick Lanes to assist the dealer network with the loss of Mr Goodwrench?

[Ovaltine]

"In a move to continue and distance itself from its corporate heritage, General Motors is dropping the 36-year-old Goodwrench car mechanic brand in the United States...."

 

Maybe GM's quietly grooming "Gary and Ace", er, I mean "Max and Al" to also take over the Goodwrench marketing duties?

 

In fact, here they are in the latest GM concept vehicle, the Chevy Cruise®.....

 

 

 

:lol:

 

-Ovaltine

Edited November 10, 2010 by Ovaltine

[BrewfanGRB]

Original "Mr Goodwrench" was a bald, nerdy guy in overalls.

 

I can see why GM wants to move forward. If they used same type of actor today, would only sell to 80 y/olds.

 

But see, they don't need the expense of hiring that actor...what do you think Buick is for?