FordBuyer Posted May 30, 2012 Share Posted May 30, 2012 Hmm, Ford admitted to making error last month in lowering incentives too much in April and losing big time market share. Click here: Ford says it raised incentives in May after reduction in April | The Detroit News | detroitnews.com 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 30, 2012 Share Posted May 30, 2012 (edited) Refreshing that Ford shares how it could have done better but market share isn't everything, especially when last month's lower sales had less incentives attached , yes sales were less but profit per vehicle was better too by expending less labor and resources. Ford, unable to keep up with rising demand, said it will lose market share in the U.S. this year after three consecutive years of gains. The automaker's sales fell 5.1 percent in April, while industrywide sales gained 2.3 percent. Ford's market share fell to 15.4 percent this year through April, from 16.2 percent last year, according to researcher Autodata Corp. of Woodcliff Lake, New Jersey. From The Detroit News: http://www.detroitnews.com/article/20120530/AUTO0102/205300397#ixzz1wNnXWiln Remember that this is not about winning any sales race. and the good part is that tight supply allows Ford to build as many as they can plus charge a little more for each vehicle. Most are pretty confident that Ford's newer products like Edge and Fusion will sell well this summer, (F150 is also the key too). Edited May 30, 2012 by jpd80 Quote Link to comment Share on other sites More sharing options...
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