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Ford "no longer purely an automotive company"


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Jacques Nasser tried a similar concept in the late 1990s and early 2000s. From a radio show on July 27, 2000 http://www.npr.org/programs/npc/2000/000727.jnasser.html

 

 

Since he became president and CEO on January 1, 1999, Nasser has brought in new people, new philosophies, and new technologies to assure the company's success in the "new economy." As he explains it, "Ford Motor Company's vision is to become the world's leading consumer company...This represents a subtle but very significant change from our past aspiration of being the world's leading automotive company."

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Jacques Nasser tried a similar concept in the late 1990s and early 2000s. From a radio show on July 27, 2000 http://www.npr.org/programs/npc/2000/000727.jnasser.html

 

 

Since he became president and CEO on January 1, 1999, Nasser has brought in new people, new philosophies, and new technologies to assure the company's success in the "new economy." As he explains it, "Ford Motor Company's vision is to become the world's leading consumer company...This represents a subtle but very significant change from our past aspiration of being the world's leading automotive company."

Accomplished by buying smaller car companies and junkyards.

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