Once the coolness of seeing it for the first time wears off, you see that's it's more generic luxury car design than something ground breaking. Also, if you removed the badges, you would be hard pressed to find anyone that could identify it as being a Lincoln. Even more ironic was at the preview a few weeks ago, Ford designers including Horbury were rambling on about American design and then they show the MKS, which is very un-American looking. Don't get me wrong, it's an attractive car, but come 2008MY, this won't be anything that stands out or be anything entirely special.