Not really sure I would call US top gear ford bias, the intro has a mustang, ac cobra, and a ford pickup, and the one fella admits to owning multiple super duties. The guy that broke the caddy for driving stupid is the same guy who pushed the bronco and broke an axle C clip.
The product placement was nice in ice road truckers but seemed a bit too contrived, especially when they zoomed in on the blue oval logo on the steering wheel.