I'll grant you they tried to different styles of introduction that could give the appearance of disorganization, but if their goal is to identify what method provides the best coverage for their vehicles then they have to start somewhere. If the next two or three intros seemed to be all over the map then I will concur that it seems disorganized.
I personally like the introduction of the vehicle before a show because the central focus is on your vehicle, and you subsequently get a lot of attention at the next show because the vehicle is new.
Now the 2018 Mustang introduction seemed to be a train wreck, and did not make much sense to me.
Time will tell.