For the thousandth time - you can't correlate what people SAY they want with what they actually buy. Just go look at the sales figures. The numbers don't lie.
There IS a place for a Lincoln halo car just like Lexus F, Audi R, BMW M and MB AMG. Just not RIGHT NOW when the brand is trying to rebuild itself from the ground up. What you're saying is that a football team trying to rebuild and having no good players should spend ALL of their money and draft picks on ONE player out of 22. ONE superstar player cannot carry a team if the rest of the team is terrible. You don't rebuild an entire brand by putting all your money and resources into ONE halo car. It's stupid. That money is better spent on 3 or 4 really good vehicles that can be sold in greater volume.