akirby

I think the new Bronco Sport is going to be imported as previously stated. Otherwise I don't think Hermosillo has enough capacity for all 3.

Looks like a Rav4.

Combination of talent/experience drain and cost cutting.

Borg does have a source inside and a lot of his info is correct. But not always and if you dare question him or point out when he's wrong he gets his panties in a wad. He's an attention whore that gets off on "I know something you don't know".

Ditto on our '22 with 43kmiles.

No way TTP is building a Bronco pickup. That would stay at MAP and pick up Ranger Raptor buyers which is probably the only Ranger that makes money. They're replacing Ranger with a new truck at TTP which frees up capacity for the pickup, a Lincoln version and more Broncos. Sounds like it will be Pro focused with lots of fleet options.

But in the end it's still just navigation and it's already available with carplay. It's neat how they're implementing it with the integration but I don't consider that a new feature.

We already know it will be just one trim with a few options.

Oh please. They haven't released any of the cool new features yet.

2 big reasons. European cars typically cost more but the biggest reason in North America was that fwd cars were never profitable. They were used as a CAFE offset for F series/larger vehicles. Therefore no effort went into making the platforms cost efficient. Contrast that Japanese who had to make money on cars from day one.

Not the finished vehicle. The platform itself was designed to support higher level trims and higher ATPs especially in Europe. Same thing happened with fusion moving to EUCD/CD4. Heavy and expensive.

Because labor is not the only cost - it also requires significant platform cost reductions which were just realized with UEP. And they were putting all resources into EVs. It's a complex game where you have to balance resources and investments across all markets and all vehicles and technologies.

Yep that's what I meant to say. Just like Fusion and Edge

But that was from the valve supplier not heat treating them properly. Not a design flaw or something wearing out.

Wow is it really that hard to understand? The difference is cost. The old one was built in the US and was designed to be more premium which combined with tepid styling and high fleet sales made it not very profitable. The new one will be made in Mexico and will share a lot with Maverick and will incorporate a lot of UEP cost savings which will allow it to be profitable at lower prices and have better styling.

Where are the Fathom batteries being made?

Isn't there another battery plant close to Louisville?

I think there were other reasons for choosing Louisville over TTP like suppliers and the aforementioned desire to thin out the Lincoln dealers and kill Escape period.

Rental fleets only buy bargains from whichever company is most desperate at the time for their normal vehicles (not premium rentals). Government and commercial fleet sales are totally different having specific requirements and more factors than just price.

Obviously it's not doable for $30k at the profit level they desire with all of the features they are including. If 200 is too low spend another $4k for 300. $34k for a nicely equipped trucklet is a hell of a deal.

Last visited July 22.

No different than my base 1990 Ranger with an anemic 2.3L 100 hp base engine. I had the option to upgrade to a v6 but chose to save money. The ones buying the base battery won't care just like I didn't mind the lack of power.

Why is a 200 mile base range a problem if they're offering a 300 mile option? A lot of folks don't drive more than 50 miles a day and might like 200 mile range to save money.

Not embarrassing at all. I'd bet a lot that Ford's base model will have more features and functionality not to mention a truck bed which is far more useful and desirable than a sedan/hatchback. Leaf has almost no options on the base model and only 3 colors - dark blue, black and grey. White is a $450 option. For a car. And only the stripped down base is 303 miles range. Higher trims are 288 and 259. If anything I think Fathom will be a much better bargain especially if it has 300 miles range around $34k.