But can you blame them? If they let even mom and pops get away with it then they can’t stop the bigger ones. It’s depriving the copyright owner of well earned revenue.
But they may also get new buyers who were on the other side. Until we actually see profits and sales drop and stay there it’s strictly an investor issue.
Stock price is not an indication of a company’s fiscal health. Nor does a big fall impact the company’s bottom line.
Also, it’s still higher than a year ago so I don’t understand all the hand wringing. I just consider this an overdue market correction.
Big discounts on 24s. $6k on regular escapes. $10k on PHEVs. And there are quite a few. I expect we’ll either see price reductions (or at least no increases year over year) or they’ll cut production to maintain higher prices.
True but for totally different reasons. We did see a big influx with Aviator, new Explorer, Ranger, Bronco, Maverick, Bronco Sport. Mach-e and Lightning. And more recently new Nautilus. But the mistakes on EV development really killed the momentum.
Once you were promoted to executive it was seen as a figurehead position - a ticket to easy street. A reward for a long career. When Mulally came in it was a huge wake up call. He told Bill Ford he wouldn’t have to fire anybody - the bad ones would leave on their own after he forced them to do their jobs and work within his rules. And they did.
The problem with Ford that apparently was never fixed is that each vehicle has its own team deciding names, trims, options and design features. There should at least be corporate level oversight ensuring consistency across models.
You can almost always come up with some justification why your vehicle needs to be different but that’s where the executives have to step in and say it’s better for Ford as a whole to have these consistent and that outweighs individual benefits.
Interesting how even Henry I was letting products languish way back in the 1920s. I was also shocked at how bad the executives were and how badly it was managed before Mulally. How did Bill Ford let them get away with it for so long?
Of course but that’s the point. We’re several months into the 25 models and there are lots of 2024 PHEVs still available. One local dealer has 4 available even at $10k+ off MSRP.
It is frustrating. But I’m afraid they would have to clean house and start from scratch to be cost competitive and develop entirely new smaller cars and crossovers for Europe (that wouldn’t sell here). It would be massively expensive. Some of that could be done with new EVs but the commercial side is doing great.