akirby

Which is exactly why they're applying the ce1 cost savings to all the other platforms.

Ok let's try this one more time. Escape had 7 or 8 competitors and nothing unique which kept prices low. Maverick has virtually no direct competitors AND it has emotional appeal which both add up to much higher ATPs. Same fir Bronco Sport. You can make decent profit on a high cost platform if you can get volume without huge price cuts. You can make decent profit on a cheap platform even if you are in a price war.

The 3.0Leb already competes with the jeep 392.

It was only offered as a PHEV with two electric motors providing eAWD.

Makes it sound like production is coming back to the US.

Holy misleading headline Batman.

They exited segments where the competition drove down prices on ubiquitous products to the point they aren't profitable enough to bother thanks to Ford's higher than average platform costs. It's not just competition. There is huge competition for F series and they compete just fine because F150s are not anonymous blobs and they've optimized the platform costs over multiple decades. With this truck Ford seems to have the lowest cost outside of the Chinese and it's not a boring blob. Completely different situation.

Very nice!

It's only a priority if they have a product that needs to go there. I think they planned to close it a couple times and just never pulled the trigger. I think the cost to remodel was pretty high.

And some would be wrong. None of Ford's trucks can rightly be called boring not even Maverick. That's why they were able to raise prices. More direct competition might lower ATPs slightly but I don't see a big sales drop.

For the Mercedes snobs, sure. But Ford knows more about off road looks and performance and Lincoln is just as luxurious the last decade or so. No reason to think they can't compete.

You must not have seen a newer Mercedes. Nothing to write home about.

Good marks for now but you know in 2 years they'll up the standards and give it 2 stars. As for seatbelt reminders I'm sure most would disable it anyway, especially delivery drivers.

Crossover. The sedan is for sure flat rock unless they move the coupe and shut it down. Cuautitlan might handle all 3.

So offer an upgraded version for those who want it but keep the entry price low with 250 range. Same concept as offering base cars with anemic engines and offering the customer the choice to upgrade.

ExplorerDude hinted at it very strongly and it makes sense.

I forgot it was Bezos.

It does for what the Edge ended up as which was expensive to build and lacking a hybrid powertrain. Instead they'll replace it with a mustang crossover offering high performance and styling. Had they moved it to C2 with updated styling and a hybrid powertrain like Nautilus then I think both would still be in Oakville. You can get away with higher costs if you're not in a competitive segment like Maverick and Bronco sport. But when you're competing with 8 other blobs you better have super low build cost if you want to make money because the price pressure from the Koreans and Nissan is relentless.

Yet revenue and profit stays the same or goes up. That tells you everything you need to know about those vehicles.

Both Valencia and Cleveland produce the 2.3L so it's probably limited to one or the other.

Remember it's an E-cvt not a regular cvt. It's more like a traditional transmission.

When you click the like button and an ad pops up before you can select an emoji that's too much.

Just wait until they find out exactly how much companies are willing to pay for that anonymized data.

Well this is a new one. Good that it only affects 1500 vehicles, but also puzzling since the range is 3 vehicles over 2 years and that's the base engine.

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