this heavy refresh is still way cheaper than developing a new platform and crash structure and powertrains.
HVAC, wind tunnel time, whatever, all good stuff, but certainly stuff like that is cheaper to do than the hard frame stuff.
And its not like you shouldn't be devoting engineering resources towards developing lighter and more efficient HVAC and stuff anyways. At least you should be, you in this case just just bundle the cost of that in the focus project.
I would guess Toyota is continually improving systems like that as a rule anyways.
The 08 Focus is an ok stopgap if the end result is global consolidation in 2011. In the meantime, if they simply improved reliability, mpg, crashworthiness, and features and value, then we can't complain much...even if 10 other small cars might be more desirable.
Dropping the hatches was a mistake IMHO, but I can see why they did. It seems like a 3 door hatch that could get 40/50 epa numbers like the old CRX would sell like hotcakes right now. Where was the development resources for that? Or a FOcus hybrid?
As it stands, the single biggest improvement Ford has on the table that could actually sell the car is FOrdSync. It better not be a bundled option and it better not be expensive. Using phones and iPods in your car might be what actually sways a buyer, especially a young tech oriented one.
rear DRUM brakes? geeeez.....