Bob Rosadini

Regarding the Culture question, maybe what is needed is a return to Mulally's weekly sessions in which all the responsible parties were held to an update on on goals/objectives that were discussed in prior week. Pretty tough to stab someone in back when they are in same room as you🤔 This reminds that I believe a Ford lifer had posted that a career assignment to commercial trucks was the kiss of death from a career perspective. But now we are in the age of Ford Pro being the new winning entity. I was in Fast Lane yesterday for an oil change and I stopped into the commercial guys cube. He said his biggest problem is it still takes 6 mos to get a 650/750 built. This dealership is one of those rare family businesses with 4 locations that seems like thy want to keep the family working. I mentioned to him that one of his competitors that is a mega corporate dealership with many multi flag organizations had just completed a large stand alone shop with 14' overhead doors and they are advertising ..."bring your 650/750's in for service". I said what are they going to do when those 14' doors are no longer needed to service a Transit? Again, no answer. This guy is good and they stole him from another commercial dealer but I get the feeling he gets no communication from Ford on the status of the future.

Like I said -clueless...And speaking of badging, look at the badges on Ram and GM pick ups.. they say..."Look at me"! Ford, my 22 F-150 STX had some chrome and a touch of red paint on the fender vent-not bad. My 23? Black plastic! My youngest son has a loaded V-6 Bronco...Badge? a "Paper/plastic patch. My oldest son, a 24or25? Tremor 150 with all kinds of badging-and I don't think it was that much more than the loaded Bronco.

Makes no sense?? 7M that just shows how clueless they are-or they either truly intend to exit 6 and 7 when the next UAW contract comes due (when is that?) or they may have a totally new product that shares components with E-series and full range of class 4 to 7. and they are not willing to spend any funds on keeping the steel cab going in short term. As for failure for Ca dealers to stock 7.3 650/750 I can't believe the pricing on the 7.3 version of those conventionals is not a huge attraction. The lack of air brakes I'm sure is a factor but here in New England but there are plenty of 650/750 gas trucks on road and in dealer lots and a hire percentage of them are set up with dump bodies- and with light plugs and pintle hooks As for the Cummins Octane, is the cost savings vs diesel insignificant??

Agree, but I would guess the crapshoot is based on trying to guess what the Feds are going to dictate??🤔

Seems to me, if they are not doing an electric, and if objective is to build a cost leader, what is the point of adding another ICE truck. I'm all for ICE but from a market objective, what is the point? What market does the present slate NOT address? I'm thinking, who needs a bare bones single cab truck? Parts houses? Advance Auto, Auto Zone, and a big regional parts house next to my town each have 2 or 3 parts "runners". Canyons, Transit Connects etc. Why not offer a rear seat delete option on Maverick? Done deal. Appears to me idea of another truck is a knee jerk reaction to utilize another plant that is perhaps too far along to cancel or just delay.

I do believe he did. And in retirement he has been getting all kinds of wild numbers out of it. If you google him on You Tube there is a lot of info on him

When you follow this, again the language doesn't always track with the graphics....why can't these guys just tell the story without all the misleading images..all kinds of OHC shots, even a picture of an inline engine🤔 And what I come away with, a 7.0 pushrod? When they have a clean sheet of paper 7.3/6.8? For sure if the 7.0 is a reality it must have significant benefits over the Godzilla which I still think of as a new engine. And the story is supported about significant design improvements focused on durability over any of the current offerings to say nothing of power gains including more low end grunt- so again justification for what might mean a replacement for the 6.8/7.3 This then leads to the discussion of the benefits over current diesel technology, and the discussion shifts to where could it be used...and we hear.." on Super Duty 250, 350, 450." No mention of 550-750🤔 IMO so much for this guys credibility? Or all of his claims about the 7.0's design improvements and HP and Torque figures that match/surpass Godzilla-what is the point??. What did I miss?

Broken record again😎...think of a monster 6.7 Power Stroke under the hood of a 650/750....and to swallow the story we are being fed, they can't solve the under heat issue when a Godzilla takes the place of a 6.7. Educate me please...Higher compression issues in the 6.7 ..Better yet, 6.7 in a 350/450/550/600. in an under hood space that has to be significantly less than the space in a 650/750 tilt hood. Meantime, over on the 7.0 thread........

Air filter behind that.

It is..PDVSA.

Not surprising that Ford is no. 1. Surprised that the International oils are not high on the list. Like ExxonMobil is listed as a founded date of 1999. That was the merger date for Exxon and Mobil. Of course Exxon was Esso which had its birth as Standard Oil and Mobil's roots sprang from the same place..as Socony..or Standard Oil Of NY.

Which is what I keep saying. Absolute BS that they can't overcome the Heat issue to give 7.3 powered 650/750 an air brake option. Truck would have no competition.

I say that is a good bet. Or how about a notch back to accommodate a useful rear seat. like the Fox. I know doesn't foot with "High-Performance Sports Car" but......

Huh? I'll do you one better. Invest in option 3 and invest in cheaper options in classes2-5 that get a return of 300M....yeah I would go for that hypothetical🤪 Again, I'm not talking about building an F1 program... or getting back in class 8..I'm talking about minor changes -like an Allison for the non believers in the toughness of the in-house trans, or getting a Cummins option and price it accordingly..let the buyer decide if its worth it. Look at the 650/750 guides for the last two years and what do they show??? Additions to options?..No deletions!..Sooner or later they will have built a case..." yep or sales are a fraction of what they were..time to get out. Oh and as the great success GM is having with their rebadged Isuzus?... I guess Isuzu can make a buck on the sale to GM and GM can make a buck on their sale to the end user??? And Ford can't make a buck with no middleman? By the way, Same with Navistar building the same truck that is sold as a Chevy or an International? Yeah, I know a real winner... "economy of scale'. Surprised they didn't broaden that appeal by Including.."The Truck People from GMC" as they used to say. Talk about dumb move IMO. By the way, the bi weekly truck rag that covers New England lists plenty of new Chevy and International class 6's...most them '24's. Fire away... have my helmet and flak jacket on😎

With all due respect, if that was the soul corporate objective, the only thing Ford would build would be F-150/250-for sure Lincoln would be gone. As I look at it from the Ford Pro segment, we are led to believe that Ford Pro is a "winner". And assuming "Pro" is defined as the commercial segment..be it a self employed handy man or a big corporate entity, a full slate of vehicles that support that business is critical. This is opposed to the class 8 market, where the bulk of that market is for hire transportation, where moving commodities is the business. Granted many "commercial" entities also have class 8 vehicles in support of their business -"Private Carriage"-a term you often don't hear used today. The bulk of their needs however are in class 1-7. Accordingly I think Ford has to recognize that failing to serve all of that market, will in the long run prove to be a mistake. And to those who say it would take huge sums to expand the offerings in class 6/7 I say that is BS. IMO, it is just a matter of some selective changes.

Agree, I know I'm a broken record but I don't see how they proudly proclaim the contribution Ford Pro makes but they do little to capitalize on a market that Ford was always a big player in.

For sure, and agree with Joe's comment on similar "voice" showing up on other posted articles. That blue "LTL" is by the way an LN with an aftermarket hood that has the LTL grill work. I believe someone had posted a picture of a white LN with that hood so it apparently is being produced by someone. The AI world lends new importance to the old saying..."take it with a grain of salt".

Thx Joe- I think the Mass DOT 750's are gas. But they are plow equipped.

Maybe it is time to bring back the E-550. Would have to be the low cost leader vs the Isuzu, Hino tilt cabs.

Duh- make that 59 minutes. Still pretty amazing

True about GAA -revolutionary- aluminum, overhead cams etc. Started out as a V-12 for aircraft and military I guess did not like it versus the Merlin so Ford decided, Make it a V-8! Home run in the Sherman.

Well I started watching this thing then stopped when this guy started talking about Ford going"big time" time in early 50's with a "monster" 501 cubic inch truck engine...He must have mixed his notes up with an International history. then he starts talking about Fords war time contribution with tanks and such and I quit when he started talking about the GAA tank V-8! I'll go back to it when I have time to kill- if for no other reason but to see if he is implying the GAA was used in trucks. And IMO if anyone wants to talk about Ford's wartime contribution the absolute highlight was when Ford took some farmland at Willow Run and built the plant that at wars end was turning out a 4 engine B-24 every 59 Seconds!! By the way I don't know if same person has produced other "documentaries" but similar sounding stuff is out there and the guy makes all sorts of false statements. Oh and the F-8 was introduced in '48. The Term "Big Job" was I believe applied to the F-8 as a marketing theme in '51 or'52

7m..Just where do you get those stats? I remember when HDT published those monthly numbers but no longer. By the way, I would guess a very high percentage of 750 sales are NOT class 7's but but are technically class 6's as they carry 25,999 plates..or "Tax cheaters" as I call them. I was at "Quick Lube" last week and that dealer is a Ford Pro dealer with a very active 650/750 business. While I was there a mechanic for one of New Englands biggest construction equipment dealers (9 locations) was picking up his truck. A 750 with a IMT service body- the works, welder, air compressor, good sized hydraulic crane and a lot of compartments -also was a Super Cab with no seats-that storage space for his cold weather gear etc. Thing had big rubber so I assumed was a true 33,000 GVW. Open door and 25,999 plate! A 33 plate would usually be a 10/23 or 12/21 axle set up but can a manufacturer install heavier components and simply derate the component as they choose..Or does the supplier component rating must be adhered too...going upward would of course not be allowed but how about a derate??? And by the way this guy was a big guy-6-2 or taller and he had no trouble with the cab size and the Power Stroke had plenty of power to handle that IMT package. He liked the truck!

Yes and that was Jac the Knife's objective. I believe he was quoted as basically saying that..was not that Class 8 was a loser but it did not provide the same ROI as did class 1-5. Which some would argue that for sure it was the right decision. I would say if ROI was applied to every business line think of the one dimensional companies that would exist today?

For what it is worth; "The electric vehicle (EV) landscape has rapidly shifted – and it’s not just because incentives have been eliminated. A new CDK study of car shoppers shows interest in EVs has plummeted in just a year. Today, only one in 10 gas shoppers say they’ll ever buy an EV. Last year it was one in three. This webinar will unpack the latest findings on what gas, hybrid and electric vehicle shoppers think about EV technology and just how much the EV industry has been set back." This from an Automotive News Webinar today pushing their next event-8:01 AM 11/25