Biker16 Posted November 5, 2007 Share Posted November 5, 2007 Ford’s new design language will succeed the Bold American theme present in the Edge, shown, and the kinetic theme evident in the Mondeo. Mays to redesign Ford's design unit Amy Wilson Automotive News November 5, 2007 - 12:01 am ET DETROIT — J Mays will reorganize Ford Motor Co.'s design department as the automaker shifts to a single global design language for the Ford brand. "Everyone's focus will be slightly shifted," said Mays, Ford's group vice president of design and chief creative officer, in an interview. He declined to share details. Work on that new design language is "coming along extremely well," Mays said. "I'm so pleased with the professional approach that Peter Horbury and Martin (Smith) have taken on driving us to the right answer." The design language will succeed both the kinetic design theme now rolling out on Ford of Europe products and what Ford calls the "Bold American" design theme seen on U.S. vehicles such as the Edge crossover and the Fusion sedan. Martin Smith heads up the kinetic work in Europe, while Horbury oversees North American design. While both themes are still fairly fresh, those designs will age, Mays said. So Ford is planning a look that can succeed today's designs six years or so in the future. While the successor design language will be global, regional tailoring will be done, he said. Mays said that the probable sale of some of Ford's luxury brands also will change his focus. Ford is taking bids for Jaguar and Land Rover and is reviewing Volvo. It sold the bulk of Aston Martin this year. "Until we sold Ast..... http://autonews.com/apps/pbcs.dll/article?.../711050335/1144 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 6, 2007 Share Posted November 6, 2007 (edited) Ford’s new design language will succeed the Bold American theme present in the Edge, shown, and the kinetic theme evident in the Mondeo. Mays to redesign Ford's design unit Amy Wilson Automotive News November 5, 2007 - 12:01 am ET DETROIT — J Mays will reorganize Ford Motor Co.'s design department as the automaker shifts to a single global design language for the Ford brand. "Everyone's focus will be slightly shifted," said Mays, Ford's group vice president of design and chief creative officer, in an interview. He declined to share details. Work on that new design language is "coming along extremely well," Mays said. "I'm so pleased with the professional approach that Peter Horbury and Martin (Smith) have taken on driving us to the right answer." The design language will succeed both the kinetic design theme now rolling out on Ford of Europe products and what Ford calls the "Bold American" design theme seen on U.S. vehicles such as the Edge crossover and the Fusion sedan. Martin Smith heads up the kinetic work in Europe, while Horbury oversees North American design. While both themes are still fairly fresh, those designs will age, Mays said. So Ford is planning a look that can succeed today's designs six years or so in the future. While the successor design language will be global, regional tailoring will be done, he said. Mays said that the probable sale of some of Ford's luxury brands also will change his focus. Ford is taking bids for Jaguar and Land Rover and is reviewing Volvo. It sold the bulk of Aston Martin this year. "Until we sold Ast..... http://autonews.com/apps/pbcs.dll/article?.../711050335/1144 Interesting....I wonder what this new design language will look like. EDIT: I guess its good enough looking to make Alan Mulally's eyes water LOL, or maybe the Taurus he's referring to will come before this new design language. Edited November 6, 2007 by rmc523 Quote Link to comment Share on other sites More sharing options...
Pioneer Posted November 6, 2007 Share Posted November 6, 2007 Interesting....I wonder what this new design language will look like. 10 year-old Volkswagens if he doesn't come up with something original soon. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted November 6, 2007 Share Posted November 6, 2007 10 year-old Volkswagens if he doesn't come up with something original soon. Quote Link to comment Share on other sites More sharing options...
fordtion Posted November 6, 2007 Share Posted November 6, 2007 Mays said that the probable sale of some of Ford's luxury brands also will change his focus. --------------------------------------------------------------------------------- Mays has focus...?? That's a bit hard to swallow, why he is still at Ford is a mystery to me. Quote Link to comment Share on other sites More sharing options...
LincolnFan Posted November 6, 2007 Share Posted November 6, 2007 10 year-old Volkswagens if he doesn't come up with something original soon. I hope he doesn't bring over the stupid Jellybean look of the Audis, I HATE IT. I DESPISE IT. Quote Link to comment Share on other sites More sharing options...
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