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Alfa Romeo to become a separate company within Fiat...


twintornados

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How do we turn around a money-losing nameplate? Less commonality! Less shared costs!

 

And, FWIW, "Lincoln Motor Company" does have a newly-separated front of house team (design and styling, marketing, etc), but back of house operation are still quite entrenched with Ford.

 

This Alpha deal seems to be quite different.

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They are a "luxury" nameplate with three models. A Fiat 500 based car called Mito, the Gulietta (however you spell it it's the Alfa Dodge Dart) and the 4c. They have been promising 3 more models from 2011 and they never appear.

 

Cut the crap and introduce the new models!

 

Geez, maybe they should have sold it to VW.

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