Biker16 Posted May 10, 2016 Share Posted May 10, 2016 Elon Musk's Tesla Strategy: Win Big by Falling Short The Musk Doctrine: Never set a deadline you’re likely to keephttp://www.bloomberg.com/news/articles/2016-05-09/elon-musk-s-tesla-strategy-win-big-by-falling-short Tesla Motors Inc.'s chief executive officer, Elon Musk, is known for making the future come early. Yet somehow he's always running behind schedule. Some would call this a failure of management, but it might just be a business strategy. Call it the Musk Doctrine. It goes something like this: People do paradigm-shifting work only when they’re under tremendous pressure, so the key is to ensure deadlines are always impossible. This could help explain why Musk has never launched a product on time, yet no one seems able to keep up with him. It drives Wall Street nuts. Musk, 44, tipped his hand on this winning-through-failure strategy last week when he set the launch date for Tesla's widely anticipated Model 3 electric car astonishingly early: July 1, 2017. But not really, Musk explained. "Now, will we actually be able to achieve volume production on July 1 next year? Of course not," he said on Tesla's earnings call. "In order for us to be confident of achieving volume production of Model 3 by late 2017, we actually have to set a date of mid-2017 and really hold people's feet to the fire, internally and externally." Calling His Own BluffsWhat makes Musk's deadline bluffs unusual is that he makes them public and lets investors hold him to account. Quote Link to comment Share on other sites More sharing options...
akirby Posted May 10, 2016 Share Posted May 10, 2016 It's nothing more than a PR stunt and it doesn't actually work - quite the opposite in fact. If I know my deadline is impossible to meet I'm not going to bust my butt. Now if you give me a goal that's really hard but achievable then I am going to bust my butt to meet it. They're called stretch goals and there is usually additional compensation implied for reaching stretch goals. If your only measure of success is unobtainable then everyone is a failure. Quote Link to comment Share on other sites More sharing options...
aneekr Posted May 10, 2016 Share Posted May 10, 2016 (edited) Good thing TSLA has no problem raising capital. Edited May 10, 2016 by aneekr Quote Link to comment Share on other sites More sharing options...
akirby Posted May 10, 2016 Share Posted May 10, 2016 Good thing TSLA has no problem raising capital. But for how long? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 11, 2016 Share Posted May 11, 2016 1 Quote Link to comment Share on other sites More sharing options...
mustang let back Posted May 12, 2016 Share Posted May 12, 2016 t this is how i see gm people. :happy feet: Quote Link to comment Share on other sites More sharing options...
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