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Ford to create new division "Model e"


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https://www.freep.com/story/money/cars/ford/2022/03/02/ford-model-e-electric-tesla-trademark/9339917002/

 

Actually, Ford will create three "separate" divisions....Ford Blue, Ford Pro, and Ford Model e. (yes, lower case e)

 

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Ford CEO Jim Farley is dividing up company operations, creating three separate automotive business units that include its existing commercial arm, as well as two new ones: Ford Blue, which will focus on the traditional internal combustion engine, and Ford Model e, which will develop the battery electric vehicles and connectivity, the company revealed Wednesday morning.

 

Also, another good article..

 

https://www.freep.com/story/money/cars/ford/2022/03/02/ford-model-e-electric-tesla-trademark/9339917002/

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25 minutes ago, twintornados said:

https://www.freep.com/story/money/cars/ford/2022/03/02/ford-model-e-electric-tesla-trademark/9339917002/

 

Actually, Ford will create three "separate" divisions....Ford Blue, Ford Pro, and Ford Model e. (yes, lower case e)

 

Thank you twintornados, good reminder about Ford Pro. This business unit was established last year and focuses on fleet vehicles plus services and software.

  • Ford Pro vehicles: Ford’s broad lineup of combustion-engine and hybrid commercial vehicles and, soon, all-electric versions of the company’s industry-leading vans and full-size pickup trucks developed for commercial use.
  • Ford Pro Charging: Hardware and software solutions for public, depot and overnight home charging of electric vehicles so they’re ready to work again the next day.
  • Ford Pro Intelligence: Digital services, with distinct features integrated in vehicles that enable customers to better manage and maintain their fleets.
  • Ford Pro Service Elite: Expanding Ford’s strong network of commercial vehicle centers by adding 120 dedicated large-bay service hubs across the United States with extended hours and rapid turnaround, plus introducing 1,200 mobile service vehicles by 2025.
  • Ford Pro FinSimple: Bundled financing for vehicles, services and electric vehicle charging.

This software and services focused approach should make Ford's fleet business much more profitable than it was in the past.

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