Outgoing Lincoln President Says Brand Will Pivot Toward Wellness

[jpd80]

9 hours ago, rmc523 said:

I disagree with Aviator - Aviator is better than Caddy's efforts in the segment.  That said, they can't just let it languish as they tend to do, and need to keep pushing forward, which they don't do.  Navigator is just a heavy refresh of the current model, though, and while touchpoints all changed which the average buyer wont notice, people who know, know.

Exactly, Aviator was a good effort but Ford tends to sit on its laurels and let vehicles age too much

and then wonder why people paying Lincoln premium prices don’t want a modest refresh….

 

 

9 hours ago, rmc523 said:

 

As several of us have suggested, Louisville should've become a "mega" C2 plant, producing Escape, Corsair, and adding Nautilus and a new Edge, with the CE1 BEVs going to BOC until additional production is needed/warranted.

Yes exactly, one large C2 plant set up similar to Valencia that could up to six or more vehicles

would probably cover most of Ford’s small to mid sized vehicle needs without being overly expensive.

 

I’m a little concerned thatFord gets the blinkers on with plans like using Louisville for new CE1 BEVs

and the long lead lock ins that happen with new vehicles, be they BEV or the C2s.

 

Agree completely that much of the above is in limbo until current politics get resolved,

hoping they just go back to honouring  USMC agreement and Ford just gets on with it.

Edited April 23 by jpd80

[Oac98]

On 4/22/2025 at 1:35 PM, DeluxeStang said:

I believe that's something they're focusing on. This BS about wellness and shit, and when you get down to it, all they're probably trying to say is they want to create a better experience and higher quality products. I just wished they'd say that. 

I agree with you and that would’ve sounded much better than the way she put it.