Ford Motor Company: September 2007 Sales

[ShockFX]

FORD CROSSOVERS SOAR AGAIN IN SEPTEMBER; OVERALL MONTHLY VEHICLE SALES DECLINE • Sales of Ford’s all-new and redesigned crossovers spiked 96 percent in September; year-to-date sales were up 52 percent. Ford Edge and Lincoln MKX post highest retail sales to date. • Overall sales totaled 189,863, down 21 percent compared with a year ago; daily rental sales were down 62 percent and sales to individual retail customers were down 15 percent. • Lincoln registers 12 th month in a row of higher retail sales; total Lincoln sales up 33 percent (retail up 40 percent) in September and 15 percent (retail up 17 percent) year-to-date. • Land Rover dealers report record sales of 4,190, up 21 percent, reflecting all-new LR2.

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DEARBORN, Mich., Oct. 2 – Demand continues to grow for Ford Motor Company’s all-new and redesigned crossover vehicles, even as overall sales declined in September. Total September sales were 189,863, down 21 percent compared with a year ago. Sales to daily rental companies were down 62 percent and sales to individual retail customers were down 15 percent. Ford, Lincoln and Mercury’s all-new and redesigned crossover utility sales were up 96 percent in September and up 52 percent year-to-date – the largest increase of any major manufacturer. “We continue to be encouraged by customers’ strong response to our new products, which we’re launching with high quality,” said Mark Fields, president, The Americas. “Demand for our new crossovers continues to grow and contributes to our efforts to stabilize U.S. retail market share.” In September, Ford Edge sales were 11,632 and Lincoln MKX sales were 3,805. Both new crossovers achieved their highest retail sales month to date. The Edge and Lincoln MKX were introduced in December 2006 and already are among the best sellers in the mid-size and premium CUV segments. Sales for the redesigned 2008 model Ford Escape and Mercury Mariner crossovers were higher in September. Escape sales were 11,132, up 10 percent, and Mariner sales were 2,699, up 4 percent. The Lincoln brand posted its 12 th month in a row of higher retail sales. In September, total Lincoln sales were up 33 percent (retail up 40 percent). Year-to-date, total Lincoln sales were up 15 percent (retail up 17 percent). Lincoln’s rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan (up 25 percent in September) and the redesigned Navigator (up 38 percent in September). “We’re building a strong foundation for future growth at Lincoln,” said Fields. “This is the early phase of an aggressive plan to restore Lincoln as America’s choice for luxury vehicles.” Land Rover’s September sales were 4,190, up 21 percent, reflecting the addition of the all-new LR2 crossover. Land Rover sales were up 8 percent year-to-date. Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

FORD MOTOR COMPANY SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
Sales By Brand
Ford	155,037	204,070	-24.0		1,620,925	1,911,193	-15.2
Mercury	11,403	13,117	-13.1		129,743	146,418	-11.4
Lincoln	9,764	7,362	32.6		102,449	89,494	14.5
Jaguar	1,061	1,158	-8.4		12,017	16,508	-27.2
Volvo	8,408	9,672	-13.1		80,884	89,669	-9.8
Land Rover	4,190	3,469	20.8		36,074	33,527	7.6
Total Ford Motor Company	189,863	238,848	-20.5		1,982,092	2,286,809	-13.3
Memo: Cars and Trucks
Cars	56,267	92,111	-38.9		648,441	879,241	-26.2
Trucks	133,596	146,737	-9.0		1,333,651	1,407,568	-5.3
Total Ford Motor Company	189,863	238,848	-20.5		1,982,092	2,286,809	-13.3
FORD BRAND SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
Crown Victoria	3,520	4,150	-15.2		46,188	50,792	-9.1
Taurus (New)	3,562	0	NA		17,912	0	NA
Five Hundred	668	6,054	-89.0		34,602	68,082	-49.2
Fusion	11,966	10,917	9.6		112,519	111,086	1.3
Focus	9,885	14,160	-30.2		133,043	140,830	-5.5
Mustang	10,266	14,341	-28.4		109,803	133,269	-17.6
Taurus (Old)	0	22,811	-100.0		0	147,996	-100.0
Thunderbird	0	0	NA		0	469	-100.0
GT	0	133	-100.0		231	1,498	-84.6
Total Ford Cars	39,867	72,566	-45.1		454,298	654,022	-30.5
Escape	11,132	10,095	10.3		127,737	123,063	3.8
Edge	11,632	0	NA		89,676	0	NA
Taurus X	2,517	0	NA		7,097	0	NA
Freestyle	548	3,801	-85.6		23,314	49,275	-52.7
Explorer	10,690	15,701	-31.9		108,535	143,270	-24.2
Expedition	5,827	6,374	-8.6		71,213	60,206	18.3
Excursion	0	0	NA		0	965	-100.0
Freestar	0	2,576	-100.0		2,390	44,829	-94.7
Econoline/Club Wagon	11,897	13,562	-12.3		130,763	133,391	-2.0
Ranger	4,019	7,057	-43.0		57,434	72,179	-20.4
F-Series	56,065	70,822	-20.8		537,211	616,785	-12.9
Low Cab Forward	143	332	-56.9		2,257	2,805	-19.5
Heavy Trucks	700	1,184	-40.9		9,000	10,403	-13.5
Total Ford Trucks	115,170	131,504	-12.4		1,166,627	1,257,171	-7.2
Total Ford Brand	155,037	204,070	-24.0		1,620,925	1,911,193	-15.2

LINCOLN AND MERCURY BRAND SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
Grand Marquis	2,737	2,776	-1.4		38,280	46,159	-17.1
Sable (New)	1,551	0	NA		6,222	0	NA
Montego	300	1,907	-84.3		10,443	18,151	-42.5
Milan	2,557	3,226	-20.7		27,641	28,334	-2.4
Total Mercury Cars	7,145	7,909	-9.7		82,586	92,644	-10.9
Town Car	611	2,220	-72.5		25,580	29,209	-12.4
LS	0	446	-100.0		0	8,368	-100.0
MKZ	2,589	2,065	25.4		25,537	24,003	6.4
Total Lincoln Cars	3,200	4,731	-32.4		51,117	61,580	-17.0
Total Mercury
and Lincoln Cars	10,345	12,640	-18.2		133,703	154,224	-13.3
Mariner	2,699	2,602	3.7		27,850	26,454	5.3
Mountaineer	1,559	2,136	-27.0		18,607	23,539	-21.0
Monterey	0	470	-100.0		700	3,781	-81.5
Total Mercury Trucks	4,258	5,208	-18.2		47,157	53,774	-12.3
MKX	3,805	0	NA		26,950	0	NA
Navigator	1,964	1,428	37.5		17,729	16,481	7.6
Aviator	0	0	NA		0	1,711	-100.0
Mark LT	795	1,203	-33.9		6,653	9,722	-31.6
Total Lincoln Trucks	6,564	2,631	149.5		51,332	27,914	83.9
Total Mercury
and Lincoln Trucks	10,822	7,839	38.1		98,489	81,688	20.6
Total Mercury
and Lincoln Vehicles	21,167	20,479	3.4		232,192	235,912	-1.6
Total Lincoln Brand	9,764	7,362	32.6		102,449	89,494	14.5
Total Mercury Brand	11,403	13,117	-13.1		129,743	146,418	-11.4

JAGUAR BRAND SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
XJ	407	33	1133.3		3,308	3,781	-12.5
S-TYPE	239	402	-40.5		2,812	5,021	-44.0
X-TYPE	197	412	-52.2		2,403	4,352	-44.8
XK	218	311	-29.9		3,494	3,354	4.2
Total Jaguar	1,061	1,158	-8.4		12,017	16,508	-27.2

VOLVO BRAND SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
C30	811	0	NA		862	0	NA
S40	1,132	2,417	-53.2		14,645	18,627	-21.4
V50	224	405	-44.7		2,185	3,165	-31.0
S60	826	1,898	-56.5		14,355	20,386	-29.6
V70	372	512	-27.3		2,884	4,613	-37.5
XC70	954	1,380	-30.9		8,990	10,448	-14.0
C70	321	385	-16.6		3,534	2,552	38.5
S80	1,308	130	906.2		9,958	5,144	93.6
XC90	2,460	2,545	-3.3		23,471	24,734	-5.1
Total Volvo	8,408	9,672	-13.1		80,884	89,669	-9.8
LAND ROVER BRAND SEPTEMBER 2007 U.S. SALES
	September Month		%		September CYTD		%
	2007	2006	Change		2007	2006	Change
Range Rover	1,067	909	17.4		8,889	8,421	5.6
Range Rover Sport	1,470	1,381	6.4		12,214	12,640	-3.4
LR3	737	1,175	-37.3		8,658	12,425	-30.3
LR2	916	0	NA		6,312	0	NA
Discovery	0	0	NA		0	1	NA
Freelander	0	4	-100.0		1	40	-97.5
Total Land Rover	4,190	3,469	20.8		36,074	33,527	7.6

[suv_guy_19]

  ShockFX said:

This is according to the headline on CNN Money.

 

 

Ouch, although you do have to keep in mind that September sales were up 5% last year.

[Noah Harbinger]

Definite ouch

[igor]

http://media.ford.com/article_display.cfm?article_id=26906

[Sherminator98]

Mustang, Focus, F-150 and Explorer all had huge hits in sales. The Taurus is still stuck in low drive, but the Taurus X seems to be doing pretty well. The Edge and MKX/Escape and Mariner are bright spots. the Ranger had nearly 43% less sales then last year! ugh...

 

Anyways, good news is that the Focus has an all new model coming out this month...and we have a new F-150 coming in the next year or so.

 

Other then that I'm not sure :shrug:

[LincolnFan]

Jaguar still stink like French cheese, SELL THE SHITTY BRAND ALREADY.

 

Taurus sales still suck despite it being a solid entry, I wonder why...

[igor]

Focus had limited inventory this month - 07 production ended in august, and the 08's are not on the lot yet.

 

the Ford brand car decline looks awful, but off the 33k unit decline, 22k was from Taurus alone - Mutang lost 4k, Focus lost 4k and FiveHundred/New Taurus lost 3k units.

 

Igor

Edited October 2, 2007 by igor

[Ford Jellymoulds]

Come on Lincoln don't be so harsh, T-Stag will be very impressed by those XK sales, all of those 218 sales are going to repay Ford handsomely, for the 12.7 billion Ford invested, at last Ford reaping rewards from Jaguar.

Edited October 2, 2007 by Ford Jellymoulds

[LincolnFan]

  Ford Jellymoulds said:

Come on Lincoln don't be so harsh, T-Stag will be very impressed by those XK sales, all of those 218 sales are going to repay Ford handsomely, for the 12.7 billion Ford invested, at last Ford reaping rewards from Jaguar.

 

haha, I thought you liked Jaguar, you know being British and all?

 

XK had a decline and it's the car's SECOND YEAR!! I thought it "gorgeous" what happened? rofl.

[Ford Jellymoulds]

  LincolnFan said:

haha, I thought you liked Jaguar, you know being British and all?

 

XK had a decline and it's the car's SECOND YEAR!! I thought it "gorgeous" what happened? rofl.

 

Not when its emptying Fords piggybank l don't.

[focus05]

  LincolnFan said:

Taurus sales still suck despite it being a solid entry, I wonder why...

 

Because Ford doesn't know how to market a product... that and they aren't selling 30% of them to fleets like they were the 500.

[igor]

  focus05 said:

Because Ford doesn't know how to market a product... that and they aren't selling 30% of them to fleets like they were the 500.

there has been no marketing campaign to speak of - that begins this month - Ford did not want to mix an all-new car message with 07-MY clearance messages ..

 

the Taurus and Focus campaigns begin in a matter of days.

 

igor

[Michael Reynolds]

  igor said:

Focus had limited inventory this month - 07 production ended in august, and the 08's are not on the lot yet.

 

the Ford brand car decline looks awful, but off the 33k unit decline, 22k was from Taurus alone - Mutang lost 4k, Focus lost 4k and FiveHundred/New Taurus lost 3k units.

 

Igor

 

^Good points. It's nice to see Ford aligning production correctly these days.

 

-I'm glad the friggin Fusion sold over 10K units this month. At the rate the nameplate's sales are heading, we might see a decline in Fusion sales this year.

 

-The MKZ, which never gets love, sure is moving at a solid pace

 

-How many Tauruses do they make in Chicago, two an hour? I seldom see them on dealer lots, and when I do it's usually 2 or 3.

 

-Jaguar as a brand needs cut, ASAP. Its almost as if it is the niche brand that shouldn't be. Dump it........

[igor]

Edge outsold Escape and both were breathing down the neck of the Fusion .... I am sure Ford would love to have 4 11k/month models: Focus, Fusion, Escape, Edge .. maybe 6: add Taurus and Flex ...

 

That would be decent lineup.

 

I wonder how much CR-V sold this month.

 

Igor

[igor]

wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

[Michael Reynolds]

  igor said:

wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

 

Why the hell the Milan doesn't sell well is odd? It strikes me as a stylish alternative to the Fusion.

[igor]

Honda sales up 13.8% .. but I cannot get to the full release ..

Igor

[Ford Jellymoulds]

Great to see the Ford Fusion sales up again, which proves and shows folk like it better than the highly subsidised Focus. Hope Ford milks the new hybrid for all its worth at next month motor show. Escape sales quietly grow when all other SUVs are sales are in decline, l love the new hybrid wish they sold them in the UK. Lincoln sales are invincible, as they never stop growing.

 

Fusion 11,966 +9.6%

Focus 9885 –30.6%

Edited October 2, 2007 by Ford Jellymoulds

[wescoent]

  igor said:

wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

 

Right... so instead of LM dealers moving 5k units of midsized sedans per month, they only move 2.5k. This makes sense why?

[igor]

  Ford Jellymoulds said:

Great to see the Ford Fusion sales up again, which proves shows folk like it better than the highly subsidised Focus. Hope Ford milks the new hybrid for all its worth at next month motor show. Escape sales quietly grow when everybody when all other SUVs are sales are in decline, l love the new hybrid wish they sold them in the UK. Lincoln sales are invincible, as they never stop growing.

 

Fusion 11,966 +9.6%

Focus 9885 –30.6%

Focus was out of production this month - the 30% decline was very likely a result of nonexistent inventory .. the 08's are not on the loy yet.

 

Igor

[igor]

  wescoent said:

Right... so instead of LM dealers moving 5k units of midsized sedans per month, they only move 2.5k. This makes sense why?

because Mercury as positioned today does not make sense, and restricts the upscale features available on Ford - the only eason Mercury exists is to give Lincoln dealers volume .. with Lincoln inching towards 200k units a year, the dealers will not need Mercury anymore ..

 

and Ford can build the Mercury-level cars - as it should.

 

Unless Ford comes out with some NEW comprehensive strategy for Mercury, Mercury is dead.

 

Igor

[Ford Jellymoulds]

  igor said:

Focus was out of production this month - the 30% decline was very likely a result of nonexistent inventory .. the 08's are not on the loy yet.

 

Igor

 

Well it shows how good folk are on the Fusion production lines at keeping the inventorty well stocked up then Igor.

Edited October 2, 2007 by Ford Jellymoulds

[igor]

  igor said:

Edge outsold Escape and both were breathing down the neck of the Fusion .... I am sure Ford would love to have 4 11k/month models: Focus, Fusion, Escape, Edge .. maybe 6: add Taurus and Flex ...

 

That would be decent lineup.

 

I wonder how much CR-V sold this month.

 

Igor

ok not even close - CR-V sales up 68% to over 19k... damn ...

 

Igor

[focus05]

The Fusion had a good sales month out here in the West (which is rare for any Ford vehicle save the F-series), so I figured the numbers would come in at a respectable level.

 

Ford needs to really start advertising. I mean serious advertising. Let's get people to the dealers' lots. I expect October will be down about 10-12% and November to be flat (maybe up, wishfully) and December to be down slightly. However, if Ford rides some good product at SEMA, LA, NAIAS coupled with good advertising of its Focus, Taurus and Sync, we can get the word out and get people into the showrooms.

[Furious1Auto]

Why does everyone keep forgetting that Ford has been intentionally reducing it's capacity, If you aren't building as many than you can't sell as many! What we need to watch is their profitability!