Ford is decontenting all of their models.
Case in point I have a 2004 F150, XLT trim. It has far less luxury items than the 98 XLT I had before it. Little things like the interior lights in the footwells and on the doors.
How about getting locks on glove boxes? Don't see that anymore. Floor mats are super thin and super cheap. The prices keep going up and the content keeps going down.
At some point, even the most loyal Ford buyers will wake up and start to consider another brand,