It does seem like Ford is doing the right thing by cutting fleet sales and increasing retail sales, but it still doesn't make the knife that Toyota is wielding any less dull. I probably should have seen it coming, but just the thought of Toyota surpassing Ford for July sales is depressing. Certain vehicles like the Fusion are doing great, but there is so much that Ford needs right now that it simply doesn't have.
Besides the Edge, MKX, MKZ, and D3 refresh, Ford really doesn't have a whole lot coming in the near term. F-Series sales continue to slip, and the improved '07 Silverado and Sierra are just around the corner. They need small cars...and fast.
With all the recent talk of continued losses and needing to re-evaluate their product plan AGAIN, it's really starting to make me skeptical whether the Way Fordward and Bold Moves are going to be effective. It's not very reassuring when Ford comes out with a press release a week ago saying they didn't anticipate the effect high gas prices would have on truck sales.
Money spent toward the Explorer refresh, as nice as it is, should have been used elsewhere. The Ranger and Focus shouldn't have been let to wither like has been. And there should be a B-car here right now to be battling the Yaris, Fit, and Aveo.
It's getting serious...Ford really needs to kick things into high gear.