I think the 30-40K people who die each year is reason enough to strive for safer vehicles and not settle with current technology. It is hard to imagine when driving comes with no risk, but I see little reason to believe that cars cannot be safer. Some of these deaths are due to bad drivers, drinking, etc., but many could have been avoided through safer vehicles. Even if you think it is always due to bad driving, keep in mind that many die due to no fault of their own because the other driver is drunk, stupid, distracted or because they are riding with someone who is (think children).