akirby

That sounds more accurate.

Stop ignoring that for over 2 years Ford couldn’t make enough escape hybrids. I believe the hybrids flew out the door but they couldn’t build very many.

While the styling was a miss on Escape the biggest problem was lack of hybrids.

Grow it to be an Edge replacement with Explorer like styling and give Bronco Sport a long wheelbase version.

I’m just saying if you take out Edge and Mustang then sales are flat.

The drop is all Edge and Mustang. Probably not hurting profits too much but volume will suffer and I agree there aren’t any good replacements for Edge.

If you’re trying to make a point it’s not working.

It all comes down to how many they want to sell. CAFE may dictate slightly higher volumes.

What happened with that one? 😂😱😉

3.0 Nano is 418/450 which seems to have too much overlap with the Coyote for Mustang. I think it makes sense for Lincoln instead of the Coyote especially considering the competition.

Huh?

Yes ecoboost engines make more power on premium but that’s still personal preference. In my F150 I could not tell the difference based on how I drive. It’s not a personal thing, it’s about battling misinformation. Some think modern turbocharged engines are like the 90s turbos and unreliable but Modern turbocharged engines are designed for turbocharging just like diesels. Some complain about turbo lag but again that’s non existent on Ford ecoboosts. Also the myth that they require premium fuel or that maintenance costs are higher.

More like Chevy was willing to take less profit to move Tahoes. Remember Chicago is (or was) close to capacity so Ford doesn’t need huge volume on PIUs.

Premium is not required and only recommended for towing in high temps. Repairs are not maintenance. Maintenance costs are identical. There is no such thing as a simple engine these days. All you have to do to gauge the difference is look at turbo and blow off valve failures. There are failures but they are not common these days especially considering how many ecoboost engines ford sells every year (well over a million). NA preference these days is largely subjective.

Daughter’s 2014 2.0 escape has 140k no engine issues. My 2018 3.55 F150 has 45k no engine issues. My 2013 2.0 Fusion was 6 yrs old with 60k no engine issues. My two neighbor’s F150s (both 3.5eb) have over 100k no engine issues. Turbo or turbo related failures happen but they’re not common.

Not because of intangible image per se but because it’s a Ford icon. An Iconic vehicle in Ford’s history.

Cafe explains why automakers want larger vehicles but it does not explain buyer preferences. What I think happened is starting in 1992 with the Explorer more kids started growing up with utilities as the family vehicle so that’s what is familiar and they like the cargo hauling capability and AWD. Same reason I still like KC and the Sunshine Band - it’s what I grew up with.

I don’t drive in snow but I’ve heard a good set of snow tires make almost any vehicle driveable year round. And it has to be called Mustang Mach-4 otherwise it’s not part of the Mustang sub brand. But just like Mach-E the public won’t say Mustang just Mach-4.

Read what I wrote (twice).

Thanks for proving my point. You won’t buy them when they are offered (for whatever reason).

But they won’t buy them in enough numbers to keep them alive. We saw the same thing happen with wagons and manual transmissions. Enthusiasts claim there is a market but the buyers never show up. I don’t see the sedan market or car market in general increasing again but it should stabilize and stop dropping. The market never went away it just got smaller.

Thats why they’re not reintroducing Fusion or trying to sell 200k a year. As a standalone product it would never be approved, but the situation at Flat Rock, the product situation at Lincoln and the desire to expand the Mustang sub brand and having resources freed up by EV cancellations all combined to make this viable today.

What makes this viable is excess capacity at Flat Rock which can only build sedans and Ford’s desire to expand the Mustang sub brand along with the cancellation of some EV projects.

There are a few things that make this more likely than not. They need volume to keep Flat Rock running a full shift or two. Mustang coupe alone isn’t cutting it and a Lincoln sedan would be cheap to add once you have Mach 4. Lincoln Dealers are stuck with 4 vehicles and Corsair is reportedly on the chopping block and the Lincoln EV was cancelled with nothing being publicly reported in the pipeline. They need vehicles to sell. This is similar to when they did the Mark LT pickup after killing the LS. A Lincoln version - while lower volume - would increase ATPs and profit margins. The 3.0Leb powertrain is already available.

Most of those engine “brands” like Coyote and Godzilla are internal code names that enthusiasts have adopted. Not marketing to get buyers. Hemi was the exception when it first came out. Your perception of how people shop for vehicles is really skewed by your personal preferences. Most of us here aren’t average buyers either but we understand and accept that.