akirby

You don’t change 10 year plans based on 2 months of sales driven by the perception of huge price reductions.

$1.29 or 3 for $5!

Gotta love employee pricing.

Wow can’t believe they got rid of the buttons. Looks like you can only do it from the display and the keyfob.

Sounds like the transmission but have the motor mounts checked.

You can download the owners manual pdf from www.motorcraftservice.com. If it’s like my Nautilus you have 2 personal profiles tied to the fobs and the seat memory buttons on the door. You can also go into the personal profiles menu and select a different profile while parked.

Since when do car companies patent vehicle designs?

I’d say you probably bent something in the front suspension /steering on a pothole

Hideous

You can’t see a kid directly behind your bumper.

Are you sure this feature is available on kuga and focus? We’ve never had that feature on any ICE vehicles in the states.

Anything can be made political these days. Doesn’t mean it originated that way.

Not sure

Yes it’s part of the maps data which you get with connected navigation. Just had to renew ours on our 22 Nautilus. Also includes live traffic info.

I think the point was to bring it over as an Escape replacement rather than restyle the current Escape.

It’s not political, it’s pro consumer.

Most are including Ford in the past. Honda used to judo secret recalls - fix things while doing other work without the owner even knowing. Ford has been more willing to issue voluntary recalls earlier even when the number of vehicles is small, which is good. But it definitely skews the public perception based on headlines. Ford is bad but they’re not much worse than Honda, Chrysler or Tesla.

If Ford was discontinuing “commodity vehicles” and not replacing them with other vehicles I might agree with you. But they’re not. Escape is being replaced with 2 or 3 low cost EVs. Edge and Nautilus were cut to make room for new EVs. Fusion was cut to make room for BS and Maverick. Focus was cut to make room for Ranger and Bronco. If Ford had no EVs to develop then they would be focusing more on cars and making a better escape. Don’t forget T3 which is sucking up gobs of cash but is really important to Ford for the future. I agree and have said repeatedly that Ford’s costs are too high but you don’t fix that overnight. So you make the best business decision under those circumstances.

They’re not going after enthusiasts per se. They’re just going after more buyers that are passionate about their vehicles and aren’t simply buying the cheapest thing they can find. Go follow some Bronco Sport or Maverick groups or forums and you’ll see what I mean.

You’re focusing too much on history and changes. Instead pretend you’re a buyer who doesn’t know all this history and inside info - how does the current Mustang compare with other similar vehicles? Just because they killed Camaro and Charger it doesn’t mean there aren’t other options. Germans have the performance but cost way more. Asians can’t match the performance. Yes there are lots of little things that are frustrating like deleting floor mats but show me anything else that can match Mustang on both price and performance.

450s are not scheduled and built like 250s and 350s. Some have taken over a year but some of that was supply issues left over from Covid. Why not a F350?

Well your question was if you find cost savings why not lower prices. That has nothing to do with refreshes. Pricing has everything to do with supply and demand. What you’re talking about is how to increase demand but that’s only one side of the equation. And you also have to consider the cost of major changes and the resulting ROI. I seriously doubt that anyone who actually buys a new Mustang is upset about the lack of changes. If so they wouldn’t buy it. So now we’re back to demand. Pricing has a much bigger effect on demand than how many parts were or were not changed. Your views seem to be consumer focused and I don’t think you quite understand the business side and how business decisions are made.

I know what I see on the road and they’re mostly white SE models. And Escape is very popular with government fleets. I do think Ford cut back on fleet sales the last decade or so as well as dropping the super cheap models and that definitely affected sales volume.

I hate this argument. If you and your competition are charging the same prices and business is good and you find a 10% cost savings - why would you cut prices? Thats what you do if you’re a non profit, not when you’re running an international business.