seems to me its not what is on the sign, or the building that needs changed, its what is inside that needs some serious change. until customers enjoy the car buying experience all the window dressing wont mean a thing. here in Columbus, we have this yahoo playing a guitar, dressing up in chicken suits,and when you visit his dealership you are funneled into a friggen fortress, it actually is gated. and god forbid you dont buy a car from him. this is where ford should concentrate some energy. let me enjoy buying a car, treat me with respect, i'll always come back. on the other hand we have a lincoln mercury dealership here, where the buying experience is a pleasure. no gimmicks, no one breathing down your neck. as much as the shell of the dealerships need attention, the selling preocess is really what needs attention.